Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.
In 2013, Pantone made Emerald its color of the year, and Clairemont made The Clairemont House its home.
Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.2012
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.118
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."Anonymous client
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.TBJ
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"! ! !
Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.
In 2012, Tangerine Tango was featured as Pantone color of the year, and Clairemont was featured in the book, It's Your Business, written by J.J. Ramberg, the host of MSNBC's Your Business.
From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.
Within a 12-month period, Clairemont landed a story on the front page …
Don’t have a cow… not without our creative ideas to milk it for all it is worth.
When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its …
Inside Outside Upside Down. Have you ever been inside a box, upside down? We have!
We develop external communications strategies. Like the time we answered the question, “How can you help us reach younger consumers through …
Our clients keep us inspired! And since our inception, they have kept us in InSpire and Sir Walter Raleigh awards. We are grateful that our clients give us the opportunity to do work we love …
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel
We love fashion! If …
We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love. Sometimes that means making a difference in our …
Simply put, Clairemont Communications is a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications, content marketing and social media.
In 2011, Pantone picked Honeysuckle as its color of the year, and Clairemont picked up 21 awards for its client work.
| Content Strategy and Creation | Internal Communications |
| Communications Strategy and Corporate Positioning | Media Relations, Publicity and Promotions (Traditional & Social) |
| Community Relations | Message Development and Spokesperson Training |
| Crisis Communications | Social Media |
| Event Planning and Execution | Writing and Editing |
| Executive Thought Leadership |
In 2010, Pantone selected Turquoise as its color of the year, and Clairemont selected a former Sunday school classroom as the agency's first office.
Had a dog named PR when she was 10.
Fashion is her middle name.
Former actress puts clients in spotlight.
Traded the anchor desk for pitching clients.
NC State swimmer goes for the gold in PR.
Because every agency needs a CMO (chief motivational officer).
Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.2012
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.118
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."Anonymous client
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.TBJ
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"! ! !
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Marketing and PR teams are always eyeballing “the competition.” Product development, branding initiatives and consumer events all benchmark competitor growth as a key analytic. Sales strategies traditionally adopt an “us-versus-them” …
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WHAT is that?
On October 2, Briar Chapel‘s 9th Annual Pepper Festival is spicing up the agenda with …
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As a member of PRSA‘s Counselors Academy executive committee, I’ve been collaborating with Tactics editor Read more →
Last week’s photo post was about my sadness that summer is coming to an end and with the official start of fall next week, I’m sharing another photo from my recent trip Read more →
Nobody is quite sure of the timeline. But tombstones line the road of marketing strategies that memorialize the slow yet certain death of the that the heavy-handed sell.
Enter content marketing. Although not a new concept …
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I always dread the end of summer simply because it is my favorite season. This morning on a call with a colleague, she mentioned the sense of “now we’ve got to get back to work” …
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Earlier this summer, my friends and fellow public relations professionals, Sydney Ayers and Lisa Cutter, wrote a column …
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If you ask me where to go to enjoy a glass of wine with friends in Raleigh, that’s a no-brainer. Clairemont client, Vita Vite opened …
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Once upon a time, “retirement” included visions of secluded mountain mansions, expansive vistas and a full-service, tuxedo-clad wait staff armed with lobster dishes and fine wine. (Or something like that.) Relaxation and larger-than-life luxury were the hallmarks …
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