5 PR Lessons from Israel
There I was, slouched on my bed, asking the ceiling for the 24th time, “What DOES one pack for two weeks in a middle eastern desert?”
Sun hat? Check. Hiking shoes? Fo’ sho’. Sunscreen? Make that …
Read more → About US
Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.
In 2013, Pantone made Emerald its color of the year, and Clairemont made The Clairemont House its home.
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Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
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We specialize in freakouts. Helping you manage yours. Not having our own.
Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.
In 2012, Tangerine Tango was featured as Pantone color of the year, and Clairemont was featured in the book, It's Your Business, written by J.J. Ramberg, the host of MSNBC's Your Business.
STRATEGIC
From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.
Within a 12-month period, Clairemont landed a story on the front page …
CREATIVE
Don’t have a cow… not without our creative ideas to milk it for all it is worth.
When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its …
INTEGRATED
Inside Outside Upside Down. Have you ever been inside a box, upside down? We have!
We develop external communications strategies. Like the time we answered the question, “How can you help us reach younger consumers through …
AWARD-WINNING
Our clients keep us inspired! And since our inception, they have kept us in InSpire and Sir Walter Raleigh awards. We are grateful that our clients give us the opportunity to do work we love …
FASHIONABLE
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel
We love fashion! If …
COMPASSIONATE
We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love. Sometimes that means making a difference in our …
Meet Billy, our CMO (Chief Motivational Officer)
Our Services
Simply put, Clairemont Communications is a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications, content marketing and social media.
In 2011, Pantone picked Honeysuckle as its color of the year, and Clairemont picked up 21 awards for its client work.
Content Strategy and Creation
Communications Strategy and Corporate Positioning
Community Relations
Crisis Communications
Event Planning and Execution
Executive Thought Leadership
Internal Communications
Media Relations, Publicity and Promotions
(Traditional and Social)
Message Development and Spokesperson Training
Professional Award Writing
Social Media
Writing and Editing
Our Team
In 2010, Pantone selected Turquoise as its color of the year, and Clairemont selected a former Sunday school classroom as the agency's first office.
Dana Phelps
Had a dog named PR when she was 10.
Tracy Lathan, APR
Fashion is her middle name.
Cherith Andes
Former actress puts clients in spotlight.
Kelli Beale Fletcher
Vacations in PR.
Will Hornbeck
Art buff creates masterpieces for clients.
Piper Anderson
Francophile who makes clients smile.
Billy
Our CMO (chief motivational officer).
Superstar Interns!
We're looking for you!
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Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
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Our Blog
Click on any post to access blog archives.
Plan a Magical Event: Lessons from Disney
Growing up in Orlando, I was raised in the shadow of the Magic Kingdom. Everywhere we went, there were signs of Disney’s influence. The company had a huge, white-gloved hand in all major city events, …
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Friday Five: Fulfilling PR Campaigns
Public relations has a remarkable capacity for shaping narratives around positive change. In fact, when you mix the power that comes from PR’s reach with uplifting missions, you can really make a difference. Here at …
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6 Tips to Create Magnetic Content
You feel it coming. That “oh-no-I-have-to-write-another-blog” weight.
Breathe easy. Producing “great content” doesn’t necessarily mean cranking out hundreds of web pages or blogs to stuff your SEO. Time and time again, the content that attracts traffic …
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OOO: Why Time Off Is Time Well Spent
Whether traveling or not, vacations are healthy. However, for many, it can be hard to step away from the desk. In fact, almost half of …
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Pasta PR
Getting creative with influencer outreach
When a box of chickpea pasta stuns someone with its splendor, you know creative PR has been at work. This very thing happened when noodle company Banza dazzled Kristen Bell …
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6 Ways to Ruin Your News
You’re ready — primed and excited to connect with your PR agency and finally unveil your big announcement. You can almost see the articles populating your newsfeed or dancing across the 6 p.m. evening news.
But …
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Patriotic PR: Advice From Founding Fathers
In the public relations world, good advice is a valuable
commodity. One of the core reasons we operate this blog is to share the insight
that we at Clairemont find useful.
In honor of the Fourth of …
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Briar Chapel Nabs Spotlight in The N&O
One of Clairemont’s many strengths is media pitching: finding the right story and putting it in the right hands. We’re always excited to work with The News & Observer and love to see the spotlight …
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