Rebranding Barbie, The Brains
Rebranding initiatives are topping industry headlines, from shining successes, like Instagram’s fresh look, to head-scratching fails, like Read more →
About US
Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.
In 2013, Pantone made Emerald its color of the year, and Clairemont made The Clairemont House its home.
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Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
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We specialize in freakouts. Helping you manage yours. Not having our own.
Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.
In 2012, Tangerine Tango was featured as Pantone color of the year, and Clairemont was featured in the book, It's Your Business, written by J.J. Ramberg, the host of MSNBC's Your Business.
STRATEGIC
From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.
Within a 12-month period, Clairemont landed a story on the front page …
CREATIVE
Don’t have a cow… not without our creative ideas to milk it for all it is worth.
When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its …
INTEGRATED
Inside Outside Upside Down. Have you ever been inside a box, upside down? We have!
We develop external communications strategies. Like the time we answered the question, “How can you help us reach younger consumers through …
AWARD-WINNING
Our clients keep us inspired! And since our inception, they have kept us in InSpire and Sir Walter Raleigh awards. We are grateful that our clients give us the opportunity to do work we love …
FASHIONABLE
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel
We love fashion! If …
COMPASSIONATE
We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love. Sometimes that means making a difference in our …
Meet Billy, our CMO (Chief Motivational Officer)
Our Services
Simply put, Clairemont Communications is a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications, content marketing and social media.
In 2011, Pantone picked Honeysuckle as its color of the year, and Clairemont picked up 21 awards for its client work.
| Content Strategy and Creation | Internal Communications |
| Communications Strategy and Corporate Positioning | Media Relations, Publicity and Promotions (Traditional & Social) |
| Community Relations | Message Development and Spokesperson Training |
| Crisis Communications | Social Media |
| Event Planning and Execution | Writing and Editing |
| Executive Thought Leadership |
Our Team
In 2010, Pantone selected Turquoise as its color of the year, and Clairemont selected a former Sunday school classroom as the agency's first office.
Dana Phelps Hughens
Had a dog named PR when she was 10.
Tracy Lathan, APR
Fashion is her middle name.
Cherith Andes
Former actress puts clients in spotlight.
Sarah Hattman, APR
Traded the anchor desk for pitching clients.
Binh Nguyen
Auburn Tiger taking PR tasks by the tail.
Haley McDougal
Tarheel reporter writing client headlines.
-
Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
! ! !
Our Blog
Click on any post to access blog archives.
Maximize Your Call To Action
I’ve witnessed beautifully crafted marketing campaigns unfold, activate the target audience and then crash and burn at the very last step — the call to …
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PR People: Mary Alice Rose
Mary Alice Rose
Job title and function: I’m an associate consultant on APCO Worldwide’s digital strategy team where I work with clients to develop, launch and optimize their …
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Fake News
Fake news. Early this year, gathered in a conference room with PR agency owners from across North America who make up the executive committee of PRSA’s Counselors Academy, we debated how long that trending term …
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Reviving Pinterest
“What should I cook for dinner?”
“Girl, where did you get those shoes?”
“I totally want that couch.”
As visual creatures, our daily lives brim with images and scenes that spark curiosity. Yet somehow when we whip out …
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Stop, Drop & Mid-Roll
You’re scrolling through your Facebook feed when you click on a video that piqued your interest. You’re about 20 seconds in when the video stops and forces you to watch an advertisement.
Maybe you’re annoyed. …
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Close the Gap. Find the Red Thread.
As consumers, we may sometimes ask ourselves why we prefer a certain brand. Is it the quality? The experience it provides? Its monetary value? As a business, on the other hand, we must dig deeper …
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PR People: Kim Strazisar
Kim Strazisar
Job title and function: I wear many hats. I do everything from client networking and proposal writing to strategy and implementation of public relations, social media, email marketing campaigns and web design solutions. I …
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What’s for Lunch? Pizza La Stella
As a downtown Raleigh agency, we have our fingers on the pulse of all things ITB (that’s “inside the beltline” for you non-Raleighites). And one of our favorite assignments is deciding where to eat!
For our …
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