The Evolution of the Influencer
It would be an
understatement to say that a lot has changed over the past 100 years. The 1900s
were certainly a productive century for us, but one thing has remained unchanged:
the use of influencers and brand …
About US
Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.
In 2013, Pantone made Emerald its color of the year, and Clairemont made The Clairemont House its home.
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Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
! ! !
We specialize in freakouts. Helping you manage yours. Not having our own.
Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.
In 2012, Tangerine Tango was featured as Pantone color of the year, and Clairemont was featured in the book, It's Your Business, written by J.J. Ramberg, the host of MSNBC's Your Business.
STRATEGIC
From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.
Within a 12-month period, Clairemont landed a story on the front page …
CREATIVE
Don’t have a cow… not without our creative ideas to milk it for all it is worth.
When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its …
INTEGRATED
Inside Outside Upside Down. Have you ever been inside a box, upside down? We have!
We develop external communications strategies. Like the time we answered the question, “How can you help us reach younger consumers through …
AWARD-WINNING
Our clients keep us inspired! And since our inception, they have kept us in InSpire and Sir Walter Raleigh awards. We are grateful that our clients give us the opportunity to do work we love …
FASHIONABLE
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel
We love fashion! If …
COMPASSIONATE
We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love. Sometimes that means making a difference in our …
Meet Billy, our CMO (Chief Motivational Officer)
Our Services
Simply put, Clairemont Communications is a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications, content marketing and social media.
In 2011, Pantone picked Honeysuckle as its color of the year, and Clairemont picked up 21 awards for its client work.
Content Strategy and Creation
Communications Strategy and Corporate Positioning
Community Relations
Crisis Communications
Event Planning and Execution
Executive Thought Leadership
Internal Communications
Media Relations, Publicity and Promotions
(Traditional and Social)
Message Development and Spokesperson Training
Professional Award Writing
Social Media
Writing and Editing
Our Team
In 2010, Pantone selected Turquoise as its color of the year, and Clairemont selected a former Sunday school classroom as the agency's first office.
Dana Phelps
Had a dog named PR when she was 10.
Cherith Andes
Former actress puts clients in spotlight.
Tracy Lathan, APR
Fashion is her middle name.
Kelli Beale Fletcher
Vacations in PR.
Ru Wolle
Fashionista brings style to PR campaigns
Alex Davis-Isaac
Fitness pro does heavy lifting for clients
Jackson Hughens
Puts the PR in video PRoduction.
Billy
Our CMO (chief motivational officer).
Superstar Interns!
We're looking for you!
-
Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
! ! !
Our Blog
Click on any post to access blog archives.
3 PR Lessons from Katelyn Ohashi’s Perfect 10
If you haven’t already seen the viral gymnastics routine that has taken social media by storm, it is definitely worth a watch! You can check out UCLA gymnast Katelyn Ohashi’s perfect 10 routine Read more →
Meet Alex, Clairemont Intern
The Search for my Unicorn
Walking onto the University of North Carolina at Chapel Hill’s campus four years ago, I was determined. I was in search of an elusive “passion.” I had no idea what …
Read more →
The Intersection Between Fashion & PR
Made in Addis Ababa, Ethiopia.
I resided in the rolling hills of sunny California before making it to the water tower town of Holly Springs, North Carolina. I’ve always repped the West Coast, but these days …
Read more →
Best of 2018: Top 3 Marketing Campaigns
As 2018 comes to a close, it’s important to highlight some of the most creative campaigns within the public relations, advertising and marketing industries. Perhaps this stems from my love of food, but my top …
Read more →
How to Avoid Being a Photo Faux Pas
Do you ever stress about the “photography skills” line of your resume? In a world of ever-improving iPhone cameras and easy access to photo editors, this seems like a must-have skill. Public relations students are …
Read more →
AI and PR: The Magic Mix
Artificial Intelligence (AI) sounds intimidating, I’ll admit. Whether it’s the fear of the unknown or overall lack of understanding, people often have varying opinions of AI that are best summarized in one way: awesome but …
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A Social Media Super Bowl
There are 32 teams in the NFL across 21 states. Super Bowl XLIX, New England Patriots versus Seattle Seahawks, was the most-watched Super Bowl and most-watched television program of all time with a staggering 114.4 …
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Thanksgiving at Clairemont
There’s a lot Clairemont has to be thankful for this year—our creative, hardworking team, beautiful home office space in the heart of downtown Raleigh, award recognition from both the Public Relations Society of America and …
Read more →