Burger King, the Humor King
If ever there was a prize for a bait-and-switch in the restaurant industry, IHOP just took home the gold.
The breakfast joint ditched its famous Rooty Tooty Fresh ‘N Fruity pancake meal in favor of a …
Read more → About US
Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional tools such as media relations and event planning and newer tools such as content marketing and social media. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.
In 2013, Pantone made Emerald its color of the year, and Clairemont made The Clairemont House its home.
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Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
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We specialize in freakouts. Helping you manage yours. Not having our own.
Face it, sometimes freakouts happen. We get it, and we’re here to help. Maybe it’s our magic PR wand. Maybe it’s all the green tea we drink. Maybe those stats about dogs in the workplace making for relaxed workers really are true. Most likely it’s the fact that our team is experienced at staying calm when our clients need our help… especially when they need our help at the drop of a hat. It’s what we love to do.
In 2012, Tangerine Tango was featured as Pantone color of the year, and Clairemont was featured in the book, It's Your Business, written by J.J. Ramberg, the host of MSNBC's Your Business.
STRATEGIC
From dream homes to gingerbread houses… we’ve rolled out the Clairemont welcome mat for real estate developers, interior designers, furniture manufacturers and non-profits.
Within a 12-month period, Clairemont landed a story on the front page …
CREATIVE
Don’t have a cow… not without our creative ideas to milk it for all it is worth.
When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its …
INTEGRATED
Inside Outside Upside Down. Have you ever been inside a box, upside down? We have!
We develop external communications strategies. Like the time we answered the question, “How can you help us reach younger consumers through …
AWARD-WINNING
Our clients keep us inspired! And since our inception, they have kept us in InSpire and Sir Walter Raleigh awards. We are grateful that our clients give us the opportunity to do work we love …
FASHIONABLE
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel
We love fashion! If …
COMPASSIONATE
We do work we love with clients we love. Clairemont Cares is an initiative that allows us to also do work for causes and organizations we love. Sometimes that means making a difference in our …
Meet Billy, our CMO (Chief Motivational Officer)
Our Services
Simply put, Clairemont Communications is a full-service, strategic public relations and marketing communications firm that focuses on blending traditional communications, content marketing and social media.
In 2011, Pantone picked Honeysuckle as its color of the year, and Clairemont picked up 21 awards for its client work.
Content Strategy and Creation
Communications Strategy and Corporate Positioning
Community Relations
Crisis Communications
Event Planning and Execution
Executive Thought Leadership
Internal Communications
Media Relations, Publicity and Promotions
(Traditional and Social)
Message Development and Spokesperson Training
Professional Award Writing
Social Media
Writing and Editing
Our Team
In 2010, Pantone selected Turquoise as its color of the year, and Clairemont selected a former Sunday school classroom as the agency's first office.
Dana Phelps
Had a dog named PR when she was 10.
Cherith Andes
Former actress puts clients in spotlight.
Tracy Lathan, APR
Fashion is her middle name.
Yasmine Evans
Studies Japanese but speaks PR.
Nathan McDaniel
Music lover rocks marketing.
Billy
Our CMO (chief motivational officer).
Superstar Interns!
We're looking for you!
-
Out of the 23 million small businesses in America, 183 of them were featured in the book, It’s Your Business, written by J.J. Ramberg, the host of MSNBC’s Your Business. Clairemont was one of them.
2012 -
The Clairemont team has received 118 PR industry awards for its client work since the agency opened in 2010.
118 -
"Yeah, I'm going to need you to give me an estimate of what it would cost to have you come over here and keep me from poking people's eyes out with my pencil."
Anonymous client -
Dana Hughens, Clairemont's CEO, received a Women in Business award from the Triangle Business Journal in 2012 in the entrepreneur category.
TBJ -
Clairemont client to Clairemont team: "You are our Mary Poppins… practically perfect in every way." Clairemont team: "Practically?"
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Our Blog
Click on any post to access blog archives.
Our Favorite Clairemont Nooks
A bar stool at a kitchen island. A decorative couch with a seahorse pillow. A rocking chair on a wrap-around porch. A pink heart-shaped ottoman.
When your office is a beautiful historic house that’s …
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Miss America: Brand Revolution?
After a century, Miss America banished its bikinis and scrapped its evening stilettos. For almost 100 years, this iconic national pageant touted the swimsuit and an evening gown competitions as defining hallmarks of …
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Meet Nathan, Clairemont Intern
As a rising senior, I am majoring in communication with a concentration in public relations and a minor in entrepreneurship. Apparently, I am the first intern that Clairemont has had from Western …
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Meet Yasmine, Clairemont Intern
When I was a child, I was an avid reader. The first book I ever read on my own was a selection from my extensive Winnie the Pooh collection. After that, I picked up a …
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190 Thank Yous
At the end of the day, you might eyeball your check list, cross through the accomplishments and reticently port the straggling items to tomorrow’s list. Another ho-hum day in books.
But at Clairemont, we feel a …
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A “Royal” Furniture Affair
With the royal wedding just around the bend, Clairemont is stacking its tea tray with scones for another noble occasion. We have the immense privilege of partnering with Theodore Alexander, one of …
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Boost Your Blog
Inception warning: we’re writing a blog on blogs.
You’ve spent hours researching, writing and editing your blog post. It’s perfect. You want the entire world (well, your key publics) to read and love it.
Clicking the publish …
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Mastering Insta’s New Algorithm
In March of 2018, Instagram launched an announcement that uprooted the Instagram community.
Article from Huffington Post
For the last two years, Instagram has operated on an engagement-based algorithm, prioritizing posts that received …
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