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Category: Awards

Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

May 14, 2013January 31, 2023 Dana PhelpsAwards, Blogaward winning PR, InSpire Awards, NCPRSA, PR Awards, PRSA2 Comments on Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

— Raleigh PR Agency Recognized Amongst Best in State by the North Carolina Chapter of the Public Relations Society of America —

 

Raleigh, N.C. – May 14, 2013 – Clairemont Communications, a full-service public relations and marketing communications firm, won 18 InSpire Awards – a record number for the Raleigh-based agency and the most given to any organization – at the 2013 InSpire Awards hosted by the North Carolina Chapter of the Public Relations Society of America.

Margot Horgan accepts one of Clairemont's seven Best in Category Awards.
Margot Horgan accepts one of Clairemont’s seven Best in Category Awards.

“There’s nothing more satisfying than having our successful client campaigns recognized as examples of exceptional quality by our PR industry peers,” said Dana Hughens, chief executive officer, Clairemont Communications. “Bringing home more Best in Category Awards this year is an extra thrill!”

Modeled after PRSA’s Bronze and Silver Anvil Awards, the InSpire Awards and are open to all public relations, communications and marketing organizations and professionals in the state. Members of the Portland Metro Chapter of the Public Relations Society of America judged this year’s entries. Clairemont won the following:

Bronze Awards:

  • Best in Category and Awards of Excellence:
    • Media Relations – Triangle Family Services’ 10th Annual Gingerbread Benefit
    • Social Media – Thomasville
    • Creative Tactics – Railinc
    • Press/Media Kits – Triangle Family Services’ 10th Annual Gingerbread Benefit
  • Award of Excellence:
    • Media Relations – Newland
  • Honorable Mentions:
    • Social Media – Briar Chapel’s Best Buddy Contest
    • Research/Evaluation – Briar Chapel’s Best Buddy Contest

Silver Awards:

Tracy Lathan accepts one of the 18 InSpire Awards presented to Clairemont Communications.
Tracy Lathan accepts one of the 18 InSpire Awards presented to Clairemont Communications.
  • Best in Category and Awards of Excellence:
    • Community Relations – Briar Chapel’s Best Buddy Contest
    • Events/Observances – Triangle Family Services’ 10th Annual Gingerbread Benefit
    • Internal/Employee Communications – Railinc
  • Honorable Mention:
    • Integrated Communications – Briar Chapel

“We chose to work with Clairemont Communications based on the agency’s track record for producing results-driven, creative campaigns that integrate various communications disciplines,” said Patrick O’Neil, director of corporate communications, Railinc. “Because of this, we are proud that our work together received Awards of Excellence and Best in Category designations in the Creative Tactics and Internal Communications categories.”

Clairemont Communications devises communications strategies that utilize traditional communications and social media to help clients achieve business objectives and improve the bottom line by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

Photo Credits: Ashley McCray Photography (Thank you Ashley for also sponsoring NCPRSA InSpire Awards!)

Clairemont client, Patrick O'Neil, accepts an award and takes a selfie. (We love our fun clients!)
Clairemont client, Patrick O’Neil, accepts an award and takes a selfie. (We love our fun clients!)

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Clairemont CEO Honored with TBJ 2012 Women in Business Award

September 6, 2012January 31, 2023 Josephine ButlerAwards, Blog, The Clairemont TeamCEO, Dana Hughens, PR Agency, TBJ, Triangle Business Journal, winner, Women in Business Award2 Comments on Clairemont CEO Honored with TBJ 2012 Women in Business Award

Did you hear the news? Clairemont’s very own CEO Dana Hughens has been named a recipient of a 2012 Women in Business Award from the Triangle Business Journal, and we’re very proud! A few of the many reasons the TBJ chose Dana for the honor:

  • Dana successfully started a business (Clairemont, of course!) during an economic downturn.
  • She has grown Clairemont to create additional full-time and part-time jobs as well as solidify a strong internship program.
  • She was invited to join the executive committee of Counselors Academy, a special section of Public Relations Society of America, where she has been named the organization’s 2013 conference chair.
  • She is going into her third year of assisting Triangle Family Services, a local nonprofit, with marketing and raising awareness of its Annual Gingerbread Benefit.

To close, we’d like to end with this quote from Dana, which was featured in a recent article honoring all 2012 Women in Business Award winners:

“I see leadership as more of a marathon than a sprint. So I hope that my best example of leadership is a consistent display of my passion for public relations…”

Congrats again, Dana!

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What does a PR Agency Do? Case Study for Real Estate PR

September 5, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Marketing, Public Relationscommunity, dedication ceremony, development, LStar, real estate, ribbon cutting, ribbon-cutting ceremony, Walnut Creek

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

EMS station dedication ceremony

Client: LStar Management

Situation Analysis: When the original developer of Edenmoor went bankrupt, it left behind an unfinished master-planned community. With 68 families living there, but no developer to finish the construction or maintain what had been built, roads began to collapse, the clubhouse was vandalized and residents grew concerned about the increasing safety hazards.

The demise of Edenmoor was widely reported in local media. The extent of the negative coverage was reason for concern when new developer, LStar Management, purchased the community. Could LStar overcome the stigmas associated with the neighborhood brought on by its predecessor, convince media that the company had the expertise and financial backing to turn around this failed community and attract builders to start constructing homes again? With the new ownership going into effect in October, LStar turned to Clairemont for help in securing neutral to positive media coverage and improving the perception of the community by the end of the year, allowing for less than three months to make progress.

Objectives: Based on extensive primary and secondary research and a timeframe of less than three months, our objectives were very straightforward, as follows:

  1. Build an arsenal of communications materials prior to the property acquisition announcement.
  2. Secure at least five neutral or positive news articles by year’s end.
  3. Establish a social media presence prior to a mid-December ribbon-cutting ceremony.
  4. Recruit 10 homebuilders interested in buying and building on lots in the community.

Execution:

Communications Materials: Clairemont conducted a messaging session with the community development team in order to devise a message board to guide all communications. We also crafted a fact sheet, a Q&A document and backgrounders, as well as event and pitch-specific media kits.

Acquisition Closing Announcement: While there had been media speculation about LStar’s acquisition of Edenmoor, Clairemont advised LStar to wait until the deal closed before publicly disclosing details. Skeptical about how reporters might respond given the negative coverage we uncovered during the media audit, our pitches directly addressed their previously reported concerns. Our goal was to receive neutral and unbiased coverage. We were pleasantly surprised at the reporters’ positive reactions. Headlines told the story of the community getting a “facelift” and a “second chance” from the new owners. Our client’s favorite story referred to LStar as the white horse.

EMS Dedication + Name Change: Following on the success of our first announcement, six weeks later Clairemont helped LStar host a ribbon cutting and dedication ceremony for a new EMS station that the developer donated to the county. Once at the event, residents and media were surprised with even more news, as we unveiled the new name, Walnut Creek, and brand identity to go along with all of the improvements being made in the community. The response was overwhelmingly positive with media coverage continuing along with a transformation and renewal theme, and LStar receiving accolades at the event from residents, county officials and media for the impressive amount of progress it had made in improving the community in a short period of time.

Social Media: In order to keep residents, potential homebuyers, builders, real estate brokers and media informed about Walnut Creek, Clairemont established a Walnut Creek Facebook page and Twitter feed. We devised a blog strategy and editorial calendar, to start in 2012.

Evaluation:

Our results directly correlate to our objectives, as follows:

1. Build an arsenal of communications materials prior to the property acquisition announcement.

  • Clairemont created key messages, a fact sheet, backgrounders and other materials to support LStar, delivered on time prior to the closing announcement.

2. Secure at least five neutral or positive news articles by year’s end.

  • Clairemont secured 14 positive news stories between Oct. 31 and the end of 2011. By issuing our media releases on BusinessWire, the two announcements also received 1,272 online views.

3. Establish a social media presence prior to a mid-December ribbon-cutting ceremony.

  • Per our client-approved timeline, Clairemont set up and launched Facebook and Twitter for Walnut Creek in conjunction with the event.  A new blog was launched in January.

4. Recruit 10 homebuilders interested in buying and building on lots in the community.

  • As a result of the positive news coverage, LStar has been contacted by several builders interested in constructing new homes in Walnut Creek. One builder has already started construction, and 14 more are undergoing LStar’s stringent homebuilder application process.

LStar recognizes that the first three months of community and public interaction under its new ownership were critical to its rebranding and reputation management efforts and attribute the early success to Clairemont. As a result, Clairemont has been retained as the agency of record for Walnut Creek in 2012.

What did you think of this public relations case study? Was it helpful? We’re here to answer any questions you may have!

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What Does A PR Agency Do? Event Marketing, Media Relations, Social Media

August 29, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Public Relations, Raleigh PR AgencyBlog, Briar Chapel, case studies, event marketing, Facebook, media relations, Newland Communities, Public Relations, Social Media, social networking, Twitter

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Jonathan Bloom, author of “American Wasteland,” speaks to a group of Earth Day attendees.

Client: Briar Chapel

Situation Analysis: Opened in 2008, Briar Chapel is the largest master-planned green community in North Carolina and a division of Newland Communities, the country’s most prominent privately held residential real estate developer. In 2011, approximately 200 families called Briar Chapel home, leaving more than 2,100 lots available before the community reaches capacity. To embrace the interests of existing residents and potential homebuyers, as well as to honor the company’s commitment to support the larger communities around its developments, Briar Chapel relied on Clairemont Communications to help implement a community relations program as part of a comprehensive marketing strategy.

Objectives: Based on extensive primary and secondary research, Clairemont devised a plan to focus on three main community relations events for the year, designed to engage area residents with known topics of interest while benefiting The Abundance Foundation, a local charity that supports sustainable foods and fuels. Objectives included the following:

  • Demonstrate Briar Chapel’s continued commitment to supporting the larger community, predominately in the areas of education, health/wellness and environmental protection by: a) increasing attendance at Briar Chapel’s annual Earth Day Celebration by 50 percent, b) adding an initiative to Earth Day to recruit area chefs to improve school lunches in the county and achieve a 10 percent increase in participation of the lunch program and c) creating and hosting a new signature event to bring at least 500 people on property to see newly opened areas of the community, while raising an additional $2,500 for charity.
  • Raise market awareness of Briar Chapel and its attributes that relate to the identified community interests by securing at least five local news stories about the community relations events.
  • Continue consistent social media outreach to support events and media relations.

Execution:

Event Marketing: With Briar Chapel’s designation as the largest green community in North Carolina, hosting an Earth Day event for the third year in a row was a natural fit. With existing community support and local media awareness of the event, we focused on new elements of Briar Chapel’s Earth Day Celebration. In order to generate excitement in advance of the event and to shed light on nutritional challenges school cafeterias face, the Chatham County Chef Challenge was born.

Building on the area’s growing interest in locally grown and healthy foods, the Chef Challenge was designed to debunk the myth about bad school lunches and educate the public about healthier choices. Local award-winning chefs created special recipes using only ingredients and cafeteria equipment available to the schools, while following USDA guidelines. They also held culinary workshops for the schools’ cafeteria staff so the recipes could become regular school lunch menu items budgeted at $1 per student and full of fruits and vegetables. The response from students was overwhelmingly positive with more than 85 percent voting to add the chefs’ recipes to their menus.

At Briar Chapel’s Earth Day Celebration, guests sampled the dishes made for the schools. Also new in 2011, Hunt for the Green engaged visitors in a smart phone QR code scavenger hunt through the model homes that hosted the chefs and the amenities of the property. Hunt for the Green educated guests and residents about sustainability. Back by popular demand, the Earth Day 5k Race attracted 130 runners, up from 100 in 2010. Designed to promote Briar Chapel’s focus on health and wellness and to feature its outdoor amenities, the race showcased Briar Chapel’s protected open spaces and extensive nature trails.

With the success of the Earth Day Celebration in the spring and a desire to create a fall signature event, Clairemont conceptualized OktoberBEST, a day of old-fashioned fun at Briar Chapel. Prizes were awarded throughout the day to backyard athletes, armchair athletes and canine athletes who came out to “give it their best” by participating in games that were staged in newly opened areas of the community. To maximize participation, we strategically scheduled and promoted OktoberBEST as the pre-event leading up to the Fourth Annual Pittsboro Pepper Festival, which was held in Briar Chapel’s newly opened Briar Commons Park later that afternoon. Both events benefited The Abundance Foundation.

Media Relations: With local media coverage being the most relevant to Briar Chapel, creative pitching and relying on our established relationships were a must since most media outlets feel like they have covered Briar Chapel as a community. We combated this challenge by crafting pitches around the events, and when possible, we focused on the students, the charity or participants in our events so that our pitches had more feature appeal. We pitched by phone, email and social media. We also submitted community calendar listings on media outlet websites to promote our events.

Social Media: Briar Chapel relied on Clairemont for social media strategy, training and support. We developed a 2011 editorial calendar for Briar Chapel’s blog, conducted research on post topics, prepared questions for blog interviewees and edited content. Additionally, we provided content direction for Briar Chapel’s Facebook page and Twitter stream, and helped develop a smart phone QR code scavenger hunt. Much of the content throughout the year focused on Briar Chapel’s community relations initiatives.

Evaluation: In direct correlation with our stated objectives above, our results were as follows:

  • We exceeded our goals by achieving a 100 percent Earth Day attendance increase (100 guests in 2010; 200 in 2011), boosting the school lunch participation program by 22 percent, attracting nearly 1,200 people to OktoberBEST and Pepper Festival, and increasing The Abundance Foundation donation by more than $3,500.
  • We surpassed our goal of five local news features by securing more than 10 stories in priority outlets such as News & Observer, Chapel Hill News, Triangle Business Journal, WUNC public TV and WCHL, as well as garnering coverage on several community-focused blogs.
  • We continued to leverage social media to support our primary objectives and increased the frequency of Briar Chapel’s blog posts from 45 in 2010 to 55 in 2011. Approximately 65 percent of those posts, as well as Briar Chapel’s Facebook updates and tweets, supported community relations initiatives. We also added a smart phone QR code contest to one of our events.

What did you think of this public relations case study? Was it helpful? We’re here to answer any questions you may have!

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What Does A PR Agency Do? Videos for PR

August 15, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Furniture PR, Public Relations, Raleigh PR Agency, Social Media + Influencer Engagementanalytics, Facebook videos, research, results, social media measurement, Thomasville Furniture, video production1 Comment on What Does A PR Agency Do? Videos for PR

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Client: Thomasville Furniture, established in 1904 and a leading name in the home furnishings industry.

Objective:  Create a series of videos to showcase Thomasville’s new furniture and upholstery at High Point Market, as well as demonstrate the versatility of the Reinventions collection, a multi-functional collection designed to maximize space in smaller homes, with the following goals:

  • Boost overall interactions on the Thomasville Facebook page, with special emphasis on increasing interactions among 18 to 34-year-olds by 5 percent.
  • Increase the number of likes on the page by 100 percent.

Execution: Commissioned research provided insights on media consumption preferences of Thomasville’s existing customers and younger target consumers. Focus groups revealed that younger consumers often see Thomasville’s furniture as special occasions furnishings, while they seek more of an everyday, comfortable look. Additionally, informal feedback from employees and customers indicated that previously produced videos weren’t necessarily viewed as targeting a younger demographic due to the fact that the on-camera talent didn’t match that desired age group.

To gain fans and keep them engaged, we provided creative content with quality videos focused on the following areas:

An Insider’s View to Furniture Market: The fact that furniture market isn’t open to the public didn’t stop us from sharing the collections that Thomasville debuted at market with its fans. A series of videos featured team members sharing information about new collections. To reinforce the idea that Thomasville’s furniture is so comfortable it makes you want to “kick up your feet,” each person was interviewed relaxing in her favorite vignette in the showroom, as she offered design tips or revealed sources of decorating inspiration. Collectively, these videos received 234,764 impressions.

How-to Videos: A mini-series was produced to showcase Reinventions, a new, multi-functional collection designed for everyday living. These videos demonstrated how to maximize space with the versatility of the collection’s pieces. For example, the Slater Mill Drop-Leaf Table can be folded down to a mere 13-inch deep sofa table or expand to a dining table to accommodate six people – ideal for city apartment living. These videos received a total of 88,055 impressions.

Results: Through our promotional efforts, including these videos, Thomasville’s fan base on Facebook increased from 11,249 to 31,256, approximately a 178 percent increase from 2010. Additionally, we boosted average weekly interactions from 2,964 to 7,571, a 155 percent increase, engaging the target audiences of existing customers and young consumers alike. Specific to the videos, we received nearly 322,819 total impressions, 102 likes and 43 comments, exceeding our goals.

What did you think of this social media case study? Was it helpful? Be sure to check out our last case study featuring the Thomasville Facebook page.

Have questions? Interested in Clairemont’s video production services? Drop us a line!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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