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Category: Clairemont Client News

Weekly Photo: Marriott Marvel

Weekly Photo: Marriott Marvel

June 3, 2016January 31, 2023 Cherith AndesBlog, Clairemont Client News, Photo of the Weekhospitality PR, hotel awards, hotel PR, il palio, manager of year, marriott award, the siena hotel

We already knew that client Anthony Carey, general manager of The Siena Hotel, was a shining star in the hospitality industry. So it was no surprise (but definitely an occasion for celebration!) when he earned national acclaim as the 2016 Eastern Region Full-Service General Manager of the Year for Marriott hotels in the Americas. 

The Marriott Award

Presented by Marriott International, this accolade recognizes the premiere service and leadership of only one general manager for all full-service Marriott brands, including Marriott, JW Marriott, Ritz-Carlton, EDITION, Gaylord Hotels and Resorts and Autograph Collection hotels.

The Siena Hotel’s Acclaim

The Siena Hotel, the Triangle’s longest-standing AAA-rated Four Diamond hotel, touts a growing list of regional and national accolades, including the prestigious 2015 Hotel of the Year Award for the Autograph Collection in the Americas, the Marriott Service Excellence Award and 19 consecutive Four Diamond awards from AAA. The Siena is ranked number one in Staff Service Overall in the Americas as well as one of the top hotels in Overall Guest Satisfaction for all full-service brands in the Marriott portfolio, including Ritz-Carlton, JW Marriott and Renaissance brands. Il Palio, The Siena’s dining establishment led by Chef Teddy Diggs, is North Carolina’s only AAA-rated Four Diamond Italian restaurant and the longest-standing Four Diamond restaurant in the state.

Congratulations, Anthony!

Oh, and we couldn’t help but include this photo as well. As a pet-friendly hotel, The Siena hosts its fair share of four-legged guests. Anthony nabbed a new friend for this snapshot!

Anthony Carey and Puppy

Check out The Siena’s other shining accomplishments!

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What does a PR Agency do? Vita Vite Grand Opening

What does a PR Agency do? Vita Vite Grand Opening

February 16, 2016May 17, 2023 Jasmin SessomsBlog, Case Studies, Clairemont Client Newscreative PR agency, downtown Raleigh, DTA, Marketing, media relations, PR Agency, Public Relations Agency, ribbon cutting, ribbon-cutting ceremony, Vita Vite, Warehouse District

Vita Vite comes from the Italian words for “life” and “vine” – the idea of life revolving around wine and food, and how they bring people together in a common space of appreciation for the beautiful things that can enrich life. In order to showcase Vita Vite’s atmosphere and build onsite traffic and general visibility for the business, Clairemont hosted a creative ribbon-cutting ceremony designed to engage key influencers and members of the downtown Raleigh community.

As part of an ongoing public relations strategy to introduce Vita Vite to Raleigh and gain exposure for the business owner, Lindsay Rice, a visual twist was added to the ceremony to engage media; we highlighted the wine bar/art gallery concept by creating a ribbon out of wine corks.

Connecting with the Community: Vita Vite is located in Raleigh’s Warehouse District, also known as the Art District. To make a strong connection with the downtown community, the president of the Downtown Raleigh Alliance, David Diaz, made an official statement about the growth in the Warehouse District and Vita Vite’s role in helping its expansion. To further integrate Vita Vite with the community, guests were invited to co-create a piece of art and “leave their marks.” Participants put ink on their thumbs and placed thumbprints on a canvas to create a commemorative art piece that is now on display at Vita Vite.

Targeted Pitches: Clairemont targeted lifestyle bloggers to enjoy a date night at Vita Vite. Bloggers were invited to bring someone special with them to enjoy VIP perks, like a complimentary glass of wine, cheese plates and one-on-one interviews with the owner.

Vita Vite’s introduction to the downtown Raleigh scene has been a success as the new hotspot in the Warehouse District. The tweets from the ribbon-cutting ceremony reached a followership of 33,471 on Twitter alone. As part of a larger strategic campaign, Clairemont helped Vita Vite engage with a targeted lifestyle blogger audience by highlighting the date night aspect of the wine bar. This tactic exceeded expectations by securing two media placements and Instagram posts to a reach of more than 14,100 followers on Instagram, generating additional buzz about Vita Vite and its welcoming atmosphere.

Want to learn more about the creative work that we do at Clairemont? Read our case study blog posts here.

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Video of the Week: Faster Than Challenge

Video of the Week: Faster Than Challenge

January 8, 2016January 31, 2023 Cherith AndesBlog, Clairemont Client News, Real Estate PRdowntown Raleigh homes, faster than, faster than challenge, homes in Wendell, marketing video in Raleigh, PR video, PR video in Raleigh, promo video in Raleigh, wendell falls

We love a good challenge! Wendell Falls, a Clairemont client and new-home community in eastern Wake County, is conveniently located just 15 miles from downtown Raleigh.

But how close is 15 miles? Do you think you can get to Wendell Falls faster than you can get to Brier Creek? How about Apex?

The team from Wendell Falls and Clairemont embarked on its first #FasterThan challenge to set the record straight.

Check out the race to see the results!

Wendell Falls Faster Than Challenge

Wendell Falls Faster Than Challenge Video

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What does a PR Agency do? The Lincoln Ribbon Cutting

What does a PR Agency do? The Lincoln Ribbon Cutting

November 23, 2015January 31, 2023 Jasmin SessomsBlog, Case Studies, Clairemont Client NewsApartments, award winning PR, Cause for Paws, Cause for Paws NC, downtown Raleigh, The Lincoln Apartments

When you think of a ribbon cutting, chances are you picture giant scissors and the stuffy old red ribbon from Grandpa’s closet. At Clairemont, we’re always searching for new ways to add creativity to our client work. So naturally, as the agency for The Lincoln Apartments grand opening events, the Clairemont team put our heads together to come up with a fun way to welcome The Lincoln to downtown Raleigh that would also capture attention from local media.

The Lincoln is a new 224-unit residential apartment community situated in the rapidly changing Moore Square neighborhood in Downtown Raleigh and offers studio, one and two-bedroom apartments, lofts and townhouses. Residents have access to amenities including a fitness room and yoga studio, a courtyard swimming pool, enclosed parking with electric car chargers, interior bike storage and a pet spa. Since The Lincoln is one of the few downtown Raleigh complexes that is pet friendly, we decided to highlight that amenity and partner with a local pet organization and nonprofit, Cause for Paws of NC, for the ribbon cutting.

On September 10, 2015, The Lincoln Apartments celebrated its official grand opening with a ribbon-cutting event in the afternoon and a cocktail party in the evening. Both were designed to engage key influencers and members from our target demographic to experience The Lincoln Lifestyle, positioning The Lincoln as the premiere urban living development in downtown Raleigh.

The grand opening began with a ribbon-cutting event that featured the president of the Downtown Raleigh Alliance, city council members and other prominent Raleigh officials. After the dignitaries made remarks about The Lincoln and its positive impact on the Moore Square District, Molly, our canine ambassador from Cause for Paws, “cut” the ribbon by chewing through a treat.

The event doubled as a fundraiser for Cause for Paws of NC with “Tag, You’re It!” a photo relay where  The Lincoln donated $5 to Cause for Paws of NC for each who participated. By simply snapping a photo of the person to the left, sharing it on any social media channel and tagging #TheLincolnRaleigh and #CauseforPawsNC, participants helped Triangle dogs and cats who need homes.

This approach generated excitement about The Lincoln and garnered news coverage on ABC11 and News 14, which, in turn, helped boost exposure for Cause for Paws.

Want to know more about the work we do at Clairemont? Be sure to like us on Facebook!

Tag You're It

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Video of the Week: Principal Nae Naes

Video of the Week: Principal Nae Naes

October 16, 2015January 31, 2023 Cherith AndesBlog, Clairemont Client News, In Our Communitybest high schools, eastern wake high school, north carolina education, principal stacey alston, Raleigh PR Agency, top north carolina high school, wendell falls3 Comments on Video of the Week: Principal Nae Naes

Stacey Alston may be the new principal in town, but he’s committed to building strong school spirit at East Wake High School this year. Watch what Stacey does at his first fall homecoming pep rally to engage with his students and show school support!

Clairemont had the pleasure of meeting Principal Alston through our clients at Wendell Falls who are joining forces with East Wake High School to continue to improve public education in our community. Hats off to East Wake High School and Wendell Falls for their dedication to local students!

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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