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Category: Clairemont Client News

In the News: WGU North Carolina Chancellor Honors Significance of G.I. Bill

In the News: WGU North Carolina Chancellor Honors Significance of G.I. Bill

August 6, 2021January 31, 2023 Clairemont InternBlog, Clairemont Client News

When Dr. Ben Coulter was named the new Chancellor of WGU North Carolina, Clairemont worked with the WGU North Carolina team to write and pitch an op-ed penned by Dr. Coulter highlighting the 77th anniversary of the signing of the G.I. bill. Since he had a long career in the military, and the military community is a key audience for WGU, we wanted to call attention to Dr. Coulter’s background. We were thrilled when the op-ed was published by The Fayetteville Observer…check out the full article below!

As an Army veteran, I am appreciative of the G.I. Bill

Ben Coulter  |  The Fayetteville Observer

This past June marked the 77th anniversary of President Franklin D. Roosevelt signing the G.I. Bill into law. Officially known as the Serviceman’s Readjustment Act of 1944, the G.I. Bill was established to help veterans of World War II attend college. Since that date, it has been responsible for tens of millions of veterans earning degrees, raising their family’s standard of living, and contributing to the local economy.

Following the tragic events of 9/11, Congress authorized additional funds for individuals who served on active duty after September 10, 2001. The Post-9/11 G.I. Bill includes payment of tuition and fees, a monthly housing allowance and a stipend for textbooks and supplies.

North Carolina has long been associated with a strong military presence, from the eight active military bases in the state to the more than 700,000 military veterans who reside here. Military veterans make up about 8.5% of the state’s population, compared to 7.1% nationwide.

About 54% of students using the Post-9/11 G.I. Bill nationwide attended public universities in FY2018, while 24% attended private schools, and 22% went to for-profit institutions.

According to a 2017 study from the National Veteran Education Success Tracker (NVEST) in partnership with the Department of Veterans Affairs, 72% of veterans using the Post 9/11 G.I. Bill have earned a post-secondary degree or were still enrolled at the time of the study. The remaining 28% either did not return to school following their last known term, or withdrew during the term. Overall, the number of veterans using the G.I. Bill has declined in recent years.

The same study estimated that around 100,000 veterans using the Post 9/11 G.I. Bill would be graduating annually in the foreseeable future. Of those graduates, about 40% will earn bachelor’s degrees, 25% associate degrees, 17% master’s degrees, 10% vocational education certificates, and 1.5% doctorate or post-doctorate degrees.

Among the most popular fields of study for students using the Post 9/11 G.I. Bill are business, management, marketing, health professions, liberal arts and sciences, homeland security, law enforcement, firefighting and related protective services. Veterans are also earning degrees in high-demand majors such as computer sciences, engineering and related fields and education.

Even if they have the desire, many members of the military community face challenges in pursing higher education. Among them are Reservists/National Guard members being activated in the middle of an academic term; most student veterans being non-traditional students with families and part- or full-time jobs; and veterans with service-connected disabilities requiring travel for treatment or appointments, which can take away from study time.

Another challenge is the predatory practices of some for-profit colleges that use high-pressure tactics to get veterans to use their G.I. Bill to pay for school, but then suddenly shut down or deliver a substandard educational experience.

As Chancellor of WGU North Carolina, I am proud that Western Governors University has been named a Military Friendly® School for 11 consecutive years. Currently, about one in five WGU students enrolled in North Carolina is affiliated with the military community.

Most importantly, as a veteran of the United States Army, I was a beneficiary of the G.I. Bill and used it to earn a master’s degree from Western Carolina University and a doctoral degree from N.C. State. I strongly encourage all active-duty service members and veterans who qualify to take full advantage of the G.I. Bill.

Ben Coulter, Ed.D., is the Southeast Regional Director for online, nonprofit Western Governors University and Chancellor of WGU North Carolina, a state affiliate of WGU.

Interested in seeing more examples of Clairemont clients in the news? Click here.

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Client Spotlight: Club Car Goes Electric!

Client Spotlight: Club Car Goes Electric!

July 29, 2021January 31, 2023 Clairemont InternBlog, Clairemont Client News#clientnews, #coverage, #mediarelations, #PR, #RaleighPRAgency

When Clairemont client Club Car announced its all-new electric-utility (EV) vehicle, the Club Car Current, it was all hands on deck for the Clairemont team to secure top coverage for the global leader in golf, consumer and utility vehicles.

Ideal for low-speed logistics and cargo services but with the agility and versatility that are essential in a campus or urban environment, the Club Car Current promised to fill the gap between full-sized trucks and small utility carts.

Clairemont’s goal was to spread the word that the Current is changing the way facilities and campuses can operate sustainably. Through a targeted pitch strategy, Clairemont secured nearly 15 placements across several targeted business and industry outlets including Lawn and Landscape, Turf & Rec and Auto Evolution.

More coverage for the Club Car Current includes: 

  • Golf Course Trades
  • Resort Trades
  • Golf Course Industry
  • Utility Products
  • Food Logistics
  • Recreation Management
  • Compact Equipment
  • Club and Resort Business

Have a product launch you need help with? Drop us a line, we’d love to work with you!

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Securing a Client as a Regular Columnist: Carrie Knowles + Psychology Today

Securing a Client as a Regular Columnist: Carrie Knowles + Psychology Today

July 15, 2021January 31, 2023 Clairemont InternBlog, Case Studies, Clairemont Client News#psychology, Carrie Knowles, Clairemont Client, Client News, Psychology Today

Exploring the simplicity and psychology of everyday feats can be mesmerizing. Reading another perspective about life in a pandemic, work from home struggles, fashion trends and the wonders of aging is comforting and reassuring to many Psychology Today readers. 

Enter Clairemont client and award-winning author and writer Carrie Knowles. While Clairemont first pitched Carrie as a resource, it was Carrie’s talent and expertise that secured her as a regular columnist for Psychology Today where she explores all these topics and more in her column: “Shifting Forward: A Wanderer’s Musings.” As of today, Carrie has written 47 columns for Psychology Today. 

Carrie is passionate about living as a creative person and sees the world in a way that “creativity should have no boundaries and dreams no fences.” She has published four novels, dozens of short stories and hundreds of newspaper and magazine articles. 

Her most recent novel, A Musical Affair, is about divorce, deception, affairs, expensive secrets, long overdue forgiveness, the power of beautiful music. The Inevitable Past, Carrie writes the unknown story of her long-lost grandmother who died from trauma during the childbirth of Carrie’s father. With few clues, Carrie crafts the story of her grandmother’s life and creates a relationship between grandmother and granddaughter from beyond the grave. The idea of an inevitable past is supported by science as epigenetics can show how trauma from ancestors has the potential to build an additional layer of information onto DNA.  

Complete list of Carrie’s Psychology Today columns:

  1. Please…Don’t Hang Up! 
  2. It’s More Complicated Than Just Taking Off Your Mask 
  3. How to Upscale Your Downsizing? Take Your Memories Along
  4. What Do You Want to Do for the Rest of Your Life?
  5. Company in the Time of Covid Vaccination
  6. Who Writes the Fashion Rules? Better Yet, Why Do We Care?
  7. What’s Your Breaking Point? I Found Mine While Waiting on Hold
  8. Give Yourself a Medal
  9. A Moment of Sanity Brought to You by Hygge
  10. How Can I Help?
  11. The Opposite of Isolation Is Connection, Grab It! Share It!
  12. Don’t Be Silenced by the Clatter and the Chaos. Resist.
  13. Dear 2020: You Had Me at Stressed and Root-Bound
  14. Are Powerful Ancestors Hiding In Your DNA?
  15. Out of the #WestWing and Into the #FAB5
  16. The Truth About Working From Home
  17. Can Playing a Game Prepare Us for What’s Next?
  18. Looking for a Little Leavening in a Quarantined World
  19. #DieForTheDow? Not Me 
  20. This Is What Now Looks Like 
  21. What’s Hiding in Your Closet? 
  22. F.L.Y.! First Love Yourself
  23. Tired Of Multi-Tasking? Why Not Give Life-Guarding A Try?
  24. What Does Pride Have to Do with It? Everything.
  25. Making Room for Growth in Your Winter Garden Winter
  26. Are You Ready? Could You Start Over?
  27. It’s Time to Come Clean: Part Two
  28. Maybe It’s Time To Jump Off The Sinking Chaos Ship. 
  29. It’s Time To Come Clean! 
  30. How’s Your Inner Frankenstein Doing?
  31. Can Someone Steal Your Joy?
  32. Cat Lessons
  33. If You Have The Privilege Of Being Seventy, Don’t Waste It!
  34. Would Frances McDormand Even Care If Her Shirt Was Wrinkled?
  35. The Wall
  36. How to Enrich Your Life by Sitting Still and Daydreaming
  37. Quit Waiting for That Special Day to Arrive
  38. Forget Your Parachute… What Color Is Your Hair?
  39. Drum Roll…Please!
  40. Who Needs the Grinch? Alzheimer’s Stole My Christmas!
  41. The Great Judeo-Christian Bakeoff!
  42. Could You Travel With Less and Enjoy the Journey More?
  43. The Rules of Badminton 
  44. Art As an Act of Memory
  45. Perfection Only Lasts a Fleeting Summer Moment
  46. On Purpose 
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Barre3 to Host FREE Community Class

Barre3 to Host FREE Community Class

May 17, 2021January 31, 2023 Clairemont InternBlog, Clairemont Client News, In Our Community#DixPark, #Fitness, Raleigh

Feeling stuck in a fitness rut after so many months of working from home? Clairemont client, Barre3 is going to help you get back to prioritizing YOU!

Barre3 is a balanced, total-body workout combining cardio, strength training and mindfulness –– hence the “3” in Barre3. On Saturday, May 22, local Barre3 instructors will be joining hundreds of other Barre3 studios from across the nation to celebrate how far we’ve come over the past year.

Join us as we come together for a FREE outdoor 45-minute, full-body, balanced workout that includes, strength and conditioning, cardio and mindfulness in Raleigh’s beautiful Dix Park (Williams Field – 1800 Umstead Drive Raleigh, NC 27603). You’ll be guided through sustained holds, muscle-burning micro-movements, and heart-pumping cardio bursts that will leave you feeling balanced in your body and empowered from within as we collectively recognize the challenges we have all had to overcome.

DJ Joe Bunn will provide the music and Buoy Bowls Food Truck will be available for post-workout treats. There will also be several giveaways and special offers, including 5 classes for $50. Tennis shoes, a yoga mat and water are recommended.

Anyone is welcome! The class is FREE and open to the public, so grab a friend and join local Barre3 instructors Alston and Kailey on May 22 at 10 a.m.! 

Sign up here.

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Media Coverage That Matters

Media Coverage That Matters

March 24, 2021January 31, 2023 Clairemont InternBlog, Case Studies, Clairemont Client NewsClient Work, Media Pitching, media relations, news coverage

At Clairemont, we understand the importance of securing strategic media coverage for clients. But for one of our clients, the North Carolina Association of Fire Chiefs (NCAFC), sharing its message could be a matter of life and death.

The Need for NC Volunteer Firefighters

Currently, Clairemont is partnering with The Felice Agency and the NCAFC for an intensive two-year campaign to recruit volunteer firefighters across 15 of the most at-risk counties in the state. In North Carolina, nearly 70 percent of all firefighters work on a volunteer basis. The number of volunteers is falling rapidly each year, and these 15 counties are reaching a critically low level of volunteers. 

As a part of the campaign to boost volunteer interest and retention, Clairemont gets to share the stories of some of these brave heroes. The firefighters we work with are always incredible, but one of the volunteer’s stories is especially remarkable. 

Seventeen-year-old Jade Gatling of Gaston, North Carolina was the first Black female cadet to graduate from the junior firefighter program at the Gaston Volunteer Fire Department. Jade has spent her last year of school scaling ladders, braving car fires and saving lives, all while taking a full high school course load.

Coverage That Matters

Through a targeted, individualized pitch strategy, Clairemont secured wide-spread coverage of Jade’s story in several key news outlets. 

CBS 17, North Carolina News

WAVY News 10, North Carolina

ABC 11, North Carolina

Clairemont’s work with the NCAFC and the International Association of Fire Chiefs (IAFC) has earned both an Award of Excellence and Best in Category from the North Carolina Chapter of Public Relations Society of America. 

At Clairemont, we do work that matters. Through our partnership with the NCAFC and The Felice Agency, we have already seen a boost in volunteer firefighters across North Carolina as a result of this campaign. If you’re interested in serving your community as a volunteer firefighter, click here to learn more. 

And that’s not all! Check out other great coverage we’ve secured for the NCAFC!

By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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