Copy Matters: YETI’s “Rare Air”
I’ll have to rope a nameless good friend into this post. Friend X has a small penchant for YETI products. And by “small” I mean “monopolizing the kitchen cabinet at an impressive …
Read More →Posts in the Category: Copy Cat
Copy Cat: Hallmark Hacks
The perfect birthday card. Ah, the elusive unicorn of celebrations and parties. I cringe to count how many hours I’ve spent in Target deliberating between this cutesy shoe motif, this edgy humorous layout or that …
Read More →Customer Service+Good Copy=Rockstar
I love Medlin-Davis Cleaners. When I moved to Cameron Village last year, I gave the location there a try because it was convenient. When I emailed with some feedback …
Read More →Copy Cat: Support Ninjas
I thought Domino’s had stolen my heart when it launched the pizza tracker — complete with customizable themes. Themes, people! I’m fairly sure my pizza-per-day ratio skyrocketed just so I could watch that parrot squawk updates about my …
Read More →Copy Cat: Catchy and Clever
Whether you have heard the 1981 hit song Jenny or seen the 2012 movie For a Good Time, Call, you’re probably familiar with the phrase, “For a good time call…” And …
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