If ever there was a prize for a bait-and-switch in the restaurant industry, IHOP just took home the gold.
The breakfast joint ditched its famous Rooty Tooty Fresh ‘N Fruity pancake meal in favor of a …
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In the summer of 2014 I had the pleasure of staying at Le Meridien Tampa as one of the hotel’s first guests. It was a fabulous experience that resulted in several subsequent stays. …
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You’ve crafted the perfect message, but your marketing is still falling flat.
In the restaurant industry, marketers spend hours laboring to hone the catchiest tagline, the cleverest tweet, the snazziest e-newsletter sure to pack the dining room. Yet somehow, …
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Is organic Facebook content dead for restaurants, dwarfed by promoted posts and paid ads?
The Wall Street Journal reported that Facebook post impressions declined 35 percent in the first quarter of 2015, while a study by Read More →
They’re hot; they’re not. They’re trending; they’re tanking. Social media memes mark one of pop culture’s most fickle phenomenons — right next to middle school cliques.
But memes — whether reposted or original — have …
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