The data is undeniable: content is still king.
Statistics show that 82 percent of consumers perceive a brand more positively after viewing custom content, 47 percent of consumers connect with three pieces …Read More →
Today’s consumers are perceptive, able to keenly sniff out performative authenticity. Potential clients and consumers of a company seek to support cause-driven brands that align with their own values. According to an article Read More →
The way to a consumer’s heart might just be through his or her funny bone. Using humor in marketing breaks down walls and showcases a brand’s one-of-a-kind personality. When it comes to captivating comedy, what …Read More →
When the pandemic first hit, trade shows, conferences and networking soirees were slashed and canceled. And then, like any marketers worth their salt, teams quickly reimagined experiences to proffer a plethora of socially distanced and …Read More →
Colors and marketing are complementary. They work together, bringing vivid visualizations to campaigns, persuading buying decisions and shaping consumer perceptions. The strategic use of hues and shades not only makes a business logo stylish, but …Read More →