Lost in Translation: The Greatest Hits
Forgetting to do your research (or lacking knowledge about the chosen country for your next campaign) could leave you with a full-blown PR crisis on your hands.
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3 Tips to Telling a Compelling Story
“Tell me and I forget, teach me and I may remember, involve me and I learn.” (Benjamin Franklin)
Data, facts and figures appeal to the intellect but, as Benjamin Franklin astutely notes, information falls flat when …
Read More →Marketing Real Estate in 2019
Change is in the wind, or in the case of the real estate market, it’s coming with a blustery gust. The Federal Reserve’s Read More →
Best of 2018: Top 3 Marketing Campaigns
As 2018 comes to a close, it’s important to highlight some of the most creative campaigns within the public relations, advertising and marketing industries. Perhaps this stems from my love of food, but my top …
Read More →Finding Your Head-Tilting Idea
You have it. You found your something, your showstopper, your Shark-tank-worthy product that you know will revamp your industry! You wouldn’t invest your time, talent and resources in an initiative if you didn’t believe in its …
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