LinkedIn may be turning a corner. What was once a sleepy job forum is launching new features that might transform it into a vibrant social contender. Yes, at its foundation, LinkedIn is a professional networking …
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Although videos are the dominate medium in marketing these days, it’s no longer sufficient to simply shoot and post good footage. Even hot fads like Facebook Livestream or drone b-roll alone won’t …
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Rebranding initiatives are topping industry headlines, from shining successes, like Instagram’s fresh look, to head-scratching fails, like Pepsi’s underwhelming reboot. In the realm of rebranding, companies face a steep …
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I’ve witnessed beautifully crafted marketing campaigns unfold, activate the target audience and then crash and burn at the very last step — the call to action. Pitfalls proliferate the path, from poor …
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“What should I cook for dinner?”
“Girl, where did you get those shoes?”
“I totally want that couch.”
As visual creatures, our daily lives brim with images and scenes that spark curiosity. Yet somehow when we whip out …
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