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Category: Oh Momma Monday

What is PR? Ask Abbie’s Mom!

What is PR? Ask Abbie’s Mom!

November 2, 2015January 31, 2023 Dana PhelpsBlog, Oh Momma Monday, Public RelationsCAPRSA, Counselors Academy, PRSA, Public Relations1 Comment on What is PR? Ask Abbie’s Mom!

Public Relations is possibly the most misunderstood profession. If you are still wondering what people who work in PR do, go ask your mom. Better yet, ask Abbie Fink’s mom.

My dear friend and fellow PR pro wrote my favorite post about PR for the HMA blog four years ago. I still think about it when people ask me to explain my chosen career path. With Abbie’s permission, below is public relations as explained by Abbie’s mom, and you can view the original post here.

“What is…Wednesday” – What is Public Relations? My Mom’s Take

September 14, 2011 | Posted by Abbie S. Fink | Networking and Professional Development What is…Wednesday 
Abbie and MomNow I know all of us in public relations have tried for our entire careers to explain what it is we do. And if you are like me, you’ve always been sure your parents really have no clue, “but as long as you’re happy, we’re happy.” Right? We were in Minneapolis for a family wedding. My 85-year-old cousin asked my mom “just exactly what does Abbie do for a living.” And this is how my mom explained it:Let’s assume you are a lettuce farmer. (The salad had just been set so it was the best she could do.) And you want everyone to know about your crops; well, you hire someone like Abbie to tell the newspaper and television reporters how great your lettuce is. But maybe you have a bad crop one year, but thanks to the work that Abbie does, she’s able to tell the reporters about that and also tell them some of the other great things you are doing at the farm.He goes on to ask, “how does she do that?”

She makes it a point to know all the reporters and editors at the different newspapers and television stations. You know she’s quite the busy-body so this is perfect for her. (yeah, I know, my mom has that part dialed in 🙂 )

So then he asks my mom if “Abbie does the Twitter thing.” And to that she says:

Yes, she does all that social media stuff. She uses the Facebook and the Twitter thing all the time (I’m sure there was a big emphasis on ALL and she probably rolled her eyes a bit as well.) She even teaches other people how to use it.

Not bad, right? So after 25+ years in business, I guess my parents really do know what I do.

About Abbie S. Fink

Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie’s full bio.
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Thanks for allowing us to share, Abbie! Want to meet some of Clairemont’s other favorite moms? Click here to read our Oh Momma Monday posts.
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Blogger Spotlight: Sarah O’Grady

Blogger Spotlight: Sarah O’Grady

October 19, 2015January 31, 2023 Cherith AndesBlog, Oh Momma Monday, Social Media + Influencer Engagementescaping new york, mom blogger, PR bloggers, PR Blogging, PR blogs, sarah o'grady, top north carolina bloggers

Kvetching, the official inspiration of Sarah O’Grady’s foray into bloggerdom. After developing a sassy take on New York City, Sarah found roots in Durham and channeled her experience into her now-prominent blog, Escaping New York. Her locale might have changed, but her honest, earthy writing style has not. Here’s Sarah’s take on North Carolina life, a mash-up of creative development at Lenovo (her day job), grocery shopping snafus and “Itsy Bitsy Spider” sing-offs.

Kicking Off a Kvetching Trend

I started blogging in 2006 while living in New York City. My best friend Keren and I came up with an idea for a blog called Kvetchette; our tagline was, “We complain so you don’t have to.” We’d post about things that annoyed us about living in NY, or about work, or celebrity gossip. We took turns writing posts about things like “Umbrella Etiquette 101” and “Dear Crazy Lady in the Massive Mercedes Who Almost Ran Me Over.” It pre-dated the snarky nature of digital media today (Gawker, HuffPo, Buzzfeed) so I like to say we were blogging trendsetters in some respects! I have had a few blogs since then, and have now settled into Escaping New York – my take on life after having escaped the Big Apple Bubble.

I blog because I love making people laugh, I love knowing I can help someone who is looking for answers, and because I’ll always be a writer at heart. Despite what else is going on in my world professionally or personally, it’s my creative “release.”

Juggling Parenting and Blogging

Sarah and her husband
Sarah and her husband

Well, I juggle more than just that – I also run content and creative at Lenovo. (I am woman, hear me roar, right?!)  I write at night after the kids have gone to bed and my hubby is holed up in his own office, busy building his media empire (The Cauldron, which he recently moved to Sports Illustrated! Shameless plug, I know.) Juggling all things “life” is part of the fun. I’m a worker bee… I need to constantly be in motion, thinking, doing, creating, exploring, brainstorming.

My Inspiration: $200 Chia Seed Snacks

Sometimes, a great idea for a blog post will come to me in the most random place. Like when I’m in Whole Foods, and realize that for me, Whole Foods is an escape into a world I only dip a toe into now and then. Like pretending I’m super health-conscious about everything I put in my body, because let’s be honest, I’m not. I love a Chick-Fil-A sandwich as much as the next person. So I wrote about it later that day. I mean, I can’t be the only one who puts on her fancy hemp hat when walking in there to spend $200 on random chia seed versions of things. So that’s what I love most about blogging. Having a point of view and sharing in with the world – and hearing from other people that I made them smile because they’ve totally felt that way too.

SarahOGrady3My Down-Time Fuel

What do I when I’m not blogging? I sing a really badass version of Itsy Bitsy Spider. I save recipes to my Pinterest boards for things I’m probably not qualified to be making. I bribe my children to snuggle with me. I come up with career ideas for myself, and file them in my brain under “Some Day.” And I convince my family to pile in the car each weekend and go explore corners of the Triangle, together.

If My Kids Could Blog…

Hot topics would include Top Ten Moments My Mommy Has Tried to Capture on Instagram (But Failed) and Top Ten Things My Mommy Has Tried to Make Me Eat But I’m Not Having It.

Sarah’s Top Picks Right Now

  • The Walking Dead franchise
  • CC Skye jewelry
  • Hillary Clinton
  • Date nights in downtown Durham, which is poppin’ right now – so many amazing options! 
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What Does Mom Do at Work Anyway?

What Does Mom Do at Work Anyway?

October 5, 2015January 31, 2023 Tracy LathanBlog, Oh Momma Monday, Public RelationsAbundance Foundation, Briar Chapel, NC Pepper, Newland Communitites, Pepper Festival, Public Relations

Everyday millions of moms across the country kiss their babies goodbye and head to work. But do our children really have any idea what we do when we get there? No need to wait for Take Your Kids to Work Day to show them what mom is up to all day.

Clairemont client and friend, Shannon McSwiney, is a marketing director for Newland Communities and the mother of two. She recently took her kids along to the Pepper Festival at Briar Chapel, where Shannon’s main office is located. As you can see, they had a blast and her son, Sean, says his mom works at the coolest place ever.

shannon 2

When you get home tonight ask your kids what they think you do when you are at work. We would love to hear what they have to say!

 

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Winning the Cool Mom Race

Winning the Cool Mom Race

September 14, 2015January 31, 2023 Dana PhelpsBlog, Oh Momma MondayBMX, sports marketing, women bmx, women in sports

Laura Carey is a financial services officer with the State Employees’ Credit Union and a busy mom who enjoys cooking and running. Earlier this year, she took on a new hobby: BMX. Since she’s the first woman I’ve known to do this, I was intrigued to learn more about how she got into this sport and what it is really all about.

How/why did you get into BMX biking and how long did it take before you felt like you knew what you were doing?
My son, James, started BMX last fall. He quickly got very involved to the point that we were traveling to Raleigh, Burlington and Clemmons most weekends for his races. This spring, my husband and I decided that we would like to start racing as well because we were bored sitting on the sidelines. There are a lot of adults racing, and it looked like a lot of fun and a great form of exercise.

How do people typically respond when they learn that you are a strong competitor in an extreme sport?  
I keep one of my trophies in my office. As clients see it and comment, they are generally shocked that the trophy belongs to me and that I actually race. At work, I am typically wearing a dress and three inch heels. It opens the dialogue for me to tell them about the sport and how easy it is for someone with no experience whatsoever to quickly get involved. Most people initially think that BMX is motocross where riders ride motorcycles. The other misconception is that I am doing tricks and jumps on ramps at a park much like a skateboarder would. We ride bicycles on a mostly dirt track and race against other riders over obstacles and turns to a finish line.

How has taking on this sport helped you in other areas of life?  
It has given me confidence that I can try things that I might consider out of reach. Although I would not say that I have come close to mastering this sport, I have definitely progressed a bit from the first time I stood at the top of the starting hill terrified. It has reminded me that hard work can pay off.

It has definitely given me perspective in relation to my son. It was easy to try to coach him and tell him to just pedal harder and try harder when he was racing. Once I gave it a try, I saw that it wasn’t as easy as it looked, and I completely changed how I talked with him about riding. At one of the first practices, another adult rider told me that it would help me to understand what my child is going through, and it really has. This made me think of other facets of my life where I could apply the cliché “walk a mile in their shoes” whether it’s at work or at home or in line at the coffee shop. Until you have actually seen life from someone’s perspective, you do not have a place to criticize.

Are there many women in BMX?
No. In the state of North Carolina, there are around 50 female riders registered as compared to 250 males. They range in age from 4 to 60. Of those riders, approximately 12 are above the age of 20. At this time, there are a growing number of girls who are riding. The women are a pretty tight knit group that are constantly encouraging and supporting each other.

What would you tell women who might want to give it a try but are apprehensive about it?  
I would encourage them to come out to a practice to give it a try. I was nervous about making a fool of myself, but most of the riders are extremely friendly and willing to help you with pointers and advice.

Laura Casey in actionIs there anything else you would like to share about this sport and your love for it?
This is the first sport that our family can participate in together as peers. We are all competing on race day in our own events and sometimes against each other. The BMX culture we have encountered has been very welcoming and accepting of new riders.

You’ve got to love a women who is bored sitting on the sidelines and who stares down that starting hill and goes for it! That’s exactly why we asked Laura to allow us to feature her in an Oh Momma Monday post. She suggests this new rider guide for anyone interested in learning more about BMX.

What’s next for Laura? This weekend she’ll be competing in The Tar Heel National in Raleigh, her largest race yet. Like many of the adult riders, she says her goals for this and every race are as follows: 1) make it to work on Monday (meaning, do not get hurt) 2) qualify for the main event and 3) have fun. Please join the Clairemont team in wishing her the best of luck!

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Blogger Spotlight: Molly Stillman

Blogger Spotlight: Molly Stillman

April 13, 2015January 31, 2023 Cherith AndesBlog, Oh Momma Monday, Social Media + Influencer Engagementblog advice, bloggers, Raleigh moms, Raleigh PR, social media advice, trifabb network

Author of the prominent blog, Still Being Molly, and founder of the renowned TriFABB blog network, Molly Stillman strikes a refreshing blend of glam and earth. She deftly juggles the demanding roles of professional blogger and professional mom (because face it: what mom isn’t?), planning high-profile soirees with one hand while dishing out toddler Cheerios with the other.

Clairemont has been honored to partner with Molly on several projects, and we’re excited to spotlight this trend-setting mom in our “Oh Momma Monday” blog series.

Why do you blog?
Molly:
I blog because I love to be creative, but I also love to share with and inspire others. Whether it’s an outfit idea, a DIY project, a recipe, a financial tip, or even just a personal story or anecdote, I love sharing it all with my readers.

How do you juggle parenthood and blogging?
Molly: It is tough and is a constant learning process. I work A LOT during nap time…pretty much as soon as my daughter goes down for nap, I am working until the time she wakes up. I also work at night after she is in bed. You just have to fit it in where you can. I really try to make sure that work doesn’t distract me from time with my daughter.

Tell us the scoop: what makes a good blog post?
Molly:
For me, a blog post is a success when the reader walks away having learned something, having been inspired to do something or change something, or having laughed. I just want people to feel like they are hanging out with an old friend when they are reading my blog.

The million-dollar question: what started all this fun?
Molly: I had a LiveJournal in college (if anyone remembers what that was), and I used to just write stories, jokes and other random things. After I graduated college in 2007, I shifted my blog and just started writing for fun. I was an English major in school, so creative writing was how I flexed those “creative muscles,” if you will. It then just turned into a bit of a chronicle of my life and grew with me. I never, ever imagined my blog would turn into what it is today!

We’re ready for the backstage tour. What do you do when you’re not blogging?
Molly: I am probably chasing my toddler or hanging out with my awesome husband, John. I am also heavily involved in my church and have a great group of friends.

If your daughter could blog, she would say…
Molly: A car! A bird! A plane! A duck! A doggie! Chips! Crackers! Mommy! Daddy!

What are Molly’s top three “faves” right now? (Take note! She’s a trend-setter!)
Molly: Chipotle. All day. Every day.
The Blacklist (best. show. ever.)
La Croix sparkling water. I drink that stuff all day long!

Thanks to Molly for giving us the inside scoop on the life of a successful blogger (and a mom, at that!). Check out her tips and trends–from fashion finds to kid-friendly recipes. What questions do you have for Molly?

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