Have you ever heard the phrase “a business is only as good as the clients it serves?” It’s an interesting perspective that highlights the importance of building relationships with clients that go beyond one-time projects …Read More →
Posts in the Category: On the Record
Networking is an essential part of any business. It’s all about who you know as well as who they know, but if you think a deep Rolodex or a robust LinkedIn profile is …Read More →
It was nearly two years ago that Hospice of Wake County realized it had an identity crisis. After 35 years, the organization had very low brand recognition in outlying counties and even in Wake County. …Read More →
Did you know that more than 144 billion emails are sent each day? Talk about volume! It also serves as a reminder just how important it is to craft effective, eye-catching emails.
For this installment …Read More →
When’s the last time you sent someone a postcard? In this age of texts and emails, I am a huge fan of the hand-written letter and cannot help but smile when I open …Read More →