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Category: Public Relations

5 benefits of working in the office

5 benefits of working in the office

November 8, 2021January 31, 2023 Clairemont InternBlog, Public Relations, The Clairemont TeamClairemont Communications, PR, PR Agency, Public Relations, Raleigh PR

During the pandemic, working from home became the norm. We are excited to report that in the past few weeks, the Clairemont team officially transitioned back to working at The Clairemont House for the first time since March 2020. Being together in person has made us realize how valuable onsite work can be. Keep reading to learn our top 5 forgotten benefits of working in the office.

1. Collaborative work environment

To start, being in person at an office with your team creates a collaborative work environment. Now instead of exchanging ideas through never-ending email chains or logging onto yet another Zoom call, you can schedule meetings in person, stop by a coworker’s desk to ask a question or pop down the hall, depending on your office set-up. 

2. Adds structure to your schedule

Another benefit of working in the office is that it creates structure and encourages a healthy work-life balance. Working in the same space you relax in can make it harder to turn off your brain when it is time to rest. Physically being in a new environment will separate your work life from your home life. Commuting to work also allows the time to take a break and to reflect or just let your brain rest between activities.

3. Easier to build professional relationships

This next benefit is especially important for young, entry-level professionals or employees new to the organization. It is that working in an office makes it easier to build professional relationships. There are simply more opportunities to share experiences and develop connections with coworkers when you are in person. Being in a conference room or taking a lunch break together gives you an opportunity to connect that sitting on mute with your camera off doesn’t. 

4. Eliminates outside distractions

Another benefit of working in the office is that it eliminates outside distractions. We can all admit that home offices come with their own set of distractions. Whether it’s the dog barking, the doorbell ringing or balancing a partner’s home workspace with your own, working from home can be distracting. Having the option to go to work creates space from your home life and can make it easier to focus on your work. 

5. Improves efficiency

Working in the office improves efficiency by eliminating distractions, reducing screen fatigue and improving communication amongst the team. Explaining ideas or asking a question virtually can take up more time than you would imagine. Typing every detail in an email and waiting for a response often creates a lag time that working in the office eliminates.

We are excited to be back together and collaborate as a team to best serve our clients. Let us know if you agree with our 5 benefits of working in the office or if you have any other benefits. See you in the office!

By Clairemont intern Anna Beth McCormick, a senior at N.C. State.

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PRSSA prepares students to be PR pros

PRSSA prepares students to be PR pros

October 8, 2021January 31, 2023 Clairemont InternBlog, Public RelationsPublic Relations

PRSA (Public Relations Society of America) is a household name among PR professionals. The professional organization is known for its annual conferences, awards including the Silver and Bronze Anvil and national job network.

Undergraduate (and graduate) students can join PRSA’s collegiate affiliate organization, PRSSA (Public Relations Student Society of America) to learn about different career paths and network with communication practitioners to help launch their careers before graduation. 

PRSSA at NC State

Clairemont intern and president of PRSSA at NC State, Anna Beth McCormick, says that PRSSA’s mission is to amplify members’ knowledge about the profession of public relations. PRSSA helps members answer big questions like what is public relations? How can I succeed in PR? And what kinds of jobs are available once I graduate? 

The PRSSA chapter at NC State holds professional development meetings that focus on topics such as personal branding, resume building, LinkedIn and social media workshops. Members also hear from guest speakers in the Raleigh PRSSA network, attend Q&A panels, department events and so much more! 

In 2020, PRSSA at NC State successfully held its largest annual networking event, PR Day, virtually for the first time. One of the benefits of having PR Day on Zoom was that speakers from all over the country could attend. Dwayna Haley, “The PR Girl” (Atlanta, GA), was the 2020 keynote speaker in addition to numerous professionals from the Raleigh PRSA network and beyond.

Last year, PRSSA also hosted virtual agency tours and met with representatives from French West Vaughan, Ketchum and APCO Worldwide. Additionally, PRSSA and the NC State College of Humanities and Social Sciences co-hosted an event with alumna guest speaker Adonna Biel, former deputy national secretary for Biden for President, about her experiences in government public relations. 

PRSSA prepares students for a future in PR

Other benefits of PRSSA membership include exclusive access to (paid!) internship listings, scholarships, awards and leadership opportunities. 

Joining PRSSA gives students partial membership into PRSA so that after graduation, they can get a discounted membership to PRSA. 

Interested in being a guest speaker, have an internship opportunity to share or, want to join PRSSA at NC State? Get connected with them at ncsuprssa6@gmail.com.

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Finding PR in a Pandemic

Finding PR in a Pandemic

June 11, 2021January 31, 2023 Clairemont InternBlog, Public Relations, The Clairemont Teaminternship, new hire, PR Intern, Storytelling, writing

Similar to many college students, I work in the restaurant industry. Over the years I have been asked so many questions that I have learned not to be surprised by anything. Sometimes I get wrapped up in a conversation with a customer who wants to know everything about me, where I go to school and what I want to do with my life. The one question that never fails to surprise me is “Why are you studying communication at a STEM school?” 

The question is fair, especially if the person asking knows NC State for its College of Engineering or athletics. Therefore, in my time at State, I have made it my responsibility to work hard to debunk the stereotype that you need to be focused on STEM at a mostly STEM school. My experience as a communication student has been the perfect balance of challenge and opportunity, and here’s why.

Finding Opportunities

When I came to NC State in the fall of 2018, I found my place in the College of Humanities and Social Sciences, studying communication. While I had no idea what was ahead of me, I did know that I only wanted to take the bare minimum of math and science classes! I would have traded my Geology 101 class (which was NOT “rocks for jocks” like I had been told), a five-minute walk from where I lived, for the trek across campus to the Court of North Carolina for my communication, journalism and English classes any day.

Then, in spring 2020, the COVID-19 pandemic hit. I was finishing up my sophomore year coursework at my parents’ house, grieving what might have been a summer traveling or a high-profile internship, and scrambling to find something productive to fill my time. Spring 2020 reminds me of the restaurant slang “in the weeds.” The phrase is used to describe getting behind on a busy night, and at the time, that was exactly how I felt. In hindsight, I’m sure most everyone felt this way. But I was able to channel my “work harder” mentality inspired by a STEM school environment to help find opportunities in a doomed situation. I stayed connected to campus by writing for NC State’s student newspaper, Technician, and attending virtual events with my PRSSA chapter. When both organizations were seeking leadership for the next school year, I was ready to apply!

I couldn’t have imagined that some of my most influential experiences yet at NC State would occur during this time.

In May 2020 I was hired as a news editor for Technician and elected to the board of our PRSSA chapter. Two irreplaceable experiences I don’t believe would have been possible if everything was “normal.” Both the newspaper and PRSSA taught me more about what I wanted to do with my career than any summer internship could. I planned virtual events, networked and recruited new members to campus organizations in a time when most students were desperate for a connection to campus life. I helped lead a student newspaper through a pandemic entirely through Zoom calls while simultaneously becoming a stronger writer, student and leader. And, believe it or not, I was still able to make the most out of a summer in a pandemic!

The PRSSA E-board during our first-ever virtual ‘PR Day’ networking event in November 2020.

Joining Clairemont

While I was proud of the work I was doing, I learned that I didn’t want to be a news journalist. Inspired by my experiences with PRSSA, I decided I wanted to intern at a PR agency. 

To anyone who asks me why I study communication at a STEM school, the answer is “why not?” The relationships and experiences I have gained at NC State have led me to so many opportunities, including finding Clairemont Communications.

Joining the Clairemont team this summer is the next exciting step on my career journey. I am eager to work alongside the Clairemont team and clients, gain industry knowledge and build confidence as an aspiring PR professional. Thank you, NC State, for getting me here, I wouldn’t have it any other way!

By Clairemont intern Anna Beth McCormick, a senior at NC State University.

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PR Haven Seeking PR Maven

PR Haven Seeking PR Maven

April 20, 2021January 31, 2023 Kelli FletcherBlog, PR People, Public Relations, The Clairemont Team#ClairemontCommunications, #RaleighPR

Are you a smart, responsible, creative and hard-working public relations practitioner who can tackle any assignment and is ready to join a growing team of highly motivated communications professionals? Clairemont Communications is seeking someone who enjoys the co-learning of a team environment and shares the passion for delivering quality client service!

Ideal candidates work well in both collaborative environments and independently as self-starters. We are seeking high-energy PR leaders with the ability to build client plans and strategies while anticipating the needs of our accounts and agency. Responsibilities include ensuring that work is delivered satisfactorily and on time, and that relevant team members are kept up-to-date on the status of assigned projects and accounts.

Versatile applicants who have experience pitching media, creating social media strategy for businesses, writing effective media and marketing materials, executing successful client events, and cultivating new business leads will be given first consideration.

Requirements

  • Bachelor’s degree in public relations, journalism or communications
  • Minimum of 5 years of experience
  • Strong writing, critical thinking and time management skills
  • Has proven, solid written and verbal communication skills
  • Project management experience and strong organizational skills
  • Motivated self-starter who can handle multiple projects and deadlines at the same time
  • Ability to work in a fast-paced, team-oriented environment
  • Proficient in Microsoft Word, PowerPoint and Excel

Appreciated Skills

  • Video editing experience
  • Ability to communicate in multiple languages

Is Clairemont the place for you? Email your resume and cover letter if so!

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5 Resources for marketing campaigns

5 Resources for marketing campaigns

April 13, 2021January 31, 2023 Clairemont InternBlog, Marketing, Public Relationscampaign marketing, digital strategy, marketing strategy, social media marketing

Photo credit: Pexels

Do you want to launch a marketing campaign but aren’t sure where to start? Clairemont knows a thing or two about successful campaign strategy. 

The first step in developing a strong marketing campaign is crafting a compelling story viewpoint and distinctive theme. Check out some of the resources we’ve provided to guide your campaign development.

The down-to-earth, people-centric approach

Use the Enneagram: Including a dash of personality in your marketing can be an effective strategy to relate to your target audience. One way to achieve this is to work insight from the Enneagram test into your marketing. 

Take a Page from Toyota’s Playbook: Toyota’s Super Bowl ad, “Swimming Upstream,” told the story of Jessica Long, a U.S. Paralympic swimmer. The ad’s strong, person-centric storytelling forged an emotional connection between the brand and its audience, leaving a lasting impression. 

The bold and attention-grabbing approach

Be Conscious of Color: One surefire way to make your marketing stand out is by selecting a bold theme. This can be as simple as choosing attention-grabbing colors in designs, backed by our research tying psychology to color used in marketing campaigns.

Don’t Be Afraid to Be Different: When Disney had to close all parks due to the COVID-19 pandemic, the company completely rewrote its playbook. By reallocating its focus towards creating digital content for Disney Plus and shopDisney, the company found success outside of its normal playing field. 

The humorous, relatable approach 

Harness the Power of Ha-Has: The way to many consumers’ hearts is through their funny bones. Effectively using humor in marketing can make a brand seem more approachable and showcase a one-of-a-kind personality. (Extra Tip: Memes are a great social media tool to leverage humor and spotlight your brand’s relatable character.)

Are you still not sure where to start on a campaign? Contact us and let us craft a head-turning marketing strategy for your business.

By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill. 

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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