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Category: Public Relations

My First 30 Days at a Raleigh PR Agency: Day 7

June 7, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public Relationsentry-level PR job, entry-level PR position, Freckle, Public Relations, Raleigh PR Agency, time entry, time management

This may seem a little odd to you, but I can look back through my notebook and know my entire schedule and every little thing that I have done in my past week of work. A time entry log is usually a requirement at public relations agencies for keeping track of how much time you have spent on client work. I’m going to have to get used to writing down everything I do!

One thing I have noticed, though, is that keeping a time log has made me hyperaware of how much time it takes me to complete a task, and I’m much more accountable for my time management. I wish I had done this in college. I could have saved a lot time from procrastination!

For instance, if I’m writing a blog for a client and I see that it is taking me longer than it should, I can pick up the pace. Now I have it down to a science for how long certain tasks should take me, and I can force myself to stay within those time constraints. Another plus? I have the foresight to know that a project is taking more time than originally planned. This gives us an opportunity to provide the client with  advance notice and make necessary adjustments to our schedules.

From what I have heard, formally entering time entries can be a huge hassle depending on what tracking program is used. At Clairemont, we use a program called Freckle, and so far, it has been convenient and easy to use. All I have to do is enter in the amount of time, the client name and some tags to describe and identify the project. I have never had to use another program besides Freckle, but apparently this is much easier. Plus, Freckle is cute and uses the prettiest colors, so why would you not want to use it?

Entering time is easy with Freckle!
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My First 30 Days at a Raleigh PR Agency: Days 5 and 6

June 6, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public Relations, Social Media + Influencer Engagementawards, entry-level PR job, entry-level PR position, NCPRSA, Raleigh PR Agency, RPRS

If you read Dana’s blog post NCPRSA InSpire Awards Recognize Excellence in PR and Communications, then you know that Clairemont Communications recently won a number of awards from NCPRSA including a Bronze Best in Show for our social media efforts for Thomasville Furniture’s Facebook page. I had the opportunity to attend the InSpire Awards banquet in May, and it was an amazing experience to see Clairemont recognized for all of its hard work.

Now, as a full-time employee, I will not just attend awards ceremonies, but also help draft award submissions. The Raleigh Public Relations Society (RPRS) Sir Walter Raleigh Awards Banquet will take place in September, but the deadline for submissions is fast approaching. These past few days, my main assignment has been writing award submissions.

This has been pretty challenging for me, but in the end, so rewarding because it has given me the chance to learn about Clairemont’s clients and everything that we have done for them in the past year. While I did work on a number of assignments for our clients this past semester as an intern, writing these award entries has given me a glimpse into everything I missed before joining the Clairemont team.

For those of you who are starting a new internship this summer or even a full-time job, ask to take a look at the client binders or past award submissions at your agency. There really is no better way to get caught up with the happenings of your clients and stay informed about all the work your company does!

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Clairemont Shares Award-Winning Advice with Raleigh PR Group

May 29, 2012January 31, 2023 Josephine ButlerBlog, Public Relations, Raleigh PR Agencyaward entries, PR advice, PR Awards, Raleigh PR Agency, Raleigh Public Relations Society, RPRS, Sir Walter Raleigh Awards, tips, tricks
Dana strikes a pose with Eva Hornak, awards chair for RPRS, at the May luncheon.

Last week, I had the pleasure of attending the Raleigh Public Relations Society May luncheon, where a panel of past Sir Walter Raleigh Awards recipients shared advice on how to create award-winning entries. The group of panelists consisted of Raleigh PR agency experts including Clairemont’s very own CEO, Dana Hughens (did you know that last year, Clairemont Communications received 10 Sir Walter Raleigh Awards?).

I was excited to attend not just to hear Dana speak, but also because it was a great opportunity to jot down a few tips and tricks on how to make my own entries stand out. These are a few of my favorites:

1)   Have someone from the outside review your entry. This may mean having your client proof the entry, but someone at your agency who isn’t on the account could also work.

2)   Presentation is important. Impress the judges with your organizational skills and visual aesthetic.

3)   Write your entry early. Even though Sir Walter Raleigh Award entries aren’t due until around June, it’s a great idea to get started early. If you complete a project in February, go ahead and write the entry in February! Continue reading “Clairemont Shares Award-Winning Advice with Raleigh PR Group”

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Social Media Tips from a Southerner

May 18, 2012January 31, 2023 Dana PhelpsBlog, Public Relations, Raleigh PR Agency, Social Media + Influencer EngagementCounselors Academy, PR, PRSA, Raleigh PR Agency, Social Media7 Comments on Social Media Tips from a Southerner

As my Pinterest bio reads, I’m a midwesterner by birth and a southerner by choice. Technically the midwesterner part could be debated since my hometown in Southern Illinois is close enough to Kentucky that I think it is technically south of the Mason-Dixon Line. But, if that does not qualify me as a southerner, surely the fact that with the exception of short assignment at a PR agency in New York, I’ve spent the past 19 years living in Alabama, Georgia, Tennessee and North Carolina does.

That, coupled with being married to a southern gentleman and raising a son in Raleigh, NC, has recently resulted in my heightened awareness (and embracing) of my southern-ness. As I watched friends from all over North America collaborate, socialize and talk at length about social media last week at PRSA’s Counselors Academy Conference, I realized there’s much to be learned about social media from southerner charm. Not following me? Well let me pour you a glass of sweat tea while you keep reading!

  • Use your manners. My son has never walked out the door to go to a friend’s house without me reminding him to mind his manners. It’s no surprise that his regular use of “yes ma’am” has won the praise of all the other moms. Saying please and thank you in your social media conversations will go a long way in earning respect. “Please like my agency’s Facebook page.” “Thank you for commenting on my blog.” Give it a try! Please. 🙂
  • Remember, salt and pepper are a pair. Having breakfast at the New Orleans Ritz, the host hotel of the conference, Abbie Fink asked Chuck Norman to pass the salt. Chuck passed the salt AND the pepper. This was something I learned when I moved further south, and Chuck said he was taught as a child in etiquette class that the two are married and should be passed together. If you blog on behalf of your brand, think of it as salt and pepper. Your brand has it’s attributes, messages and maybe even personality. You have your personality, interests and opinions. Yet it is important for the two of you to move about the dining table of social media as a set. Continue reading “Social Media Tips from a Southerner”
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NCPSRA InSpire Awards Recognize Excellence in PR and Communications

May 4, 2012January 31, 2023 Dana PhelpsBlog, Public Relations, Raleigh PR Agency, Social Media + Influencer Engagementaward winning PR, Raleigh PR Agency

From triangle.com:

RALEIGH, N.C. (May 3, 2012) ―The North Carolina Chapter of the Public Relations Society of America announced today the winners of the 2012 InSpire Awards. The fourth annual event recognized the best in regional PR and communications with awards in 45 categories, including newly added nonprofit and government subcategories. Valonda Calloway, co-host of NBC-17’s My Carolina Today show, served as emcee for the event, held at the Capital City Club in Raleigh on May 2.

Modeled after PRSA’s national Bronze and Silver Anvil Awards, the InSpire Awards are open to all public relations, communications and marketing organizations and professionals in the state. Silver InSpire Awards recognize entire campaigns, while Bronze InSpire Awards honor specific tactics or components of programs.

“The InSpire Awards represent the best in North Carolina PR and communications,” said Eva Hornak, NCPRSA board president. “It was great to see so many talented professionals together celebrating their work and accomplishments.”

Largemouth Communications received the Best in Show award in the Silver division, and Clairemont Communications took the Best in Show award in the Bronze division—both representing the top-scoring entry in each division. In addition, UNC-Chapel Hill students Joseph “Fitch” Carrere, Michael Coletta, Jacquelyn Johnstone, Adam Schifter, Sarah List, T.J. Scholl and faculty advisor Scott Misner received the Student InSpire Award of Excellence for their entry “BIG:Durham.” The top-scoring entry in each category is listed below. A full listing of all the Awards of Excellence and Honorable Mentions is available by clicking here.

Continue reading “NCPSRA InSpire Awards Recognize Excellence in PR and Communications”

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
Who wants to have a Friday afternoon porch meeting Who wants to have a Friday afternoon porch meeting?
Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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