When Instagram launched in 2010, it was a single feed stream of singular square photos. Over the years, Instagram added options for video, stories, IGTV, Guides, Reels and even shopping within the app. In the …Read More →
Posts in the Category: Social Media + Influencer Engagement
Photo credit: Pexels
While the Super Bowl looked different in many ways this year, the tradition of brands shelling out millions to vie for our attention with 30-second ads remained the same.
From …Read More →
The numbers don’t lie. Social media is everywhere — used daily for news, entertainment, socialization and, you guessed it, marketing.
Nearly 50 percent of the world’s population utilizes a social media platform. …Read More →
This year has undoubtedly been an eventful (ahem, crazy) one! Just like 2020, trends are hard to predict but vital to stay on top of as a communications professional. Changes in the marketing landscape can …Read More →
What started as a closed social network for college students has mushroomed into one of the largest advertising and informational platforms in cyberspace. Facebook has shouldered its fair share of political drama and data …Read More →