Kate Spade Knew Its Audience
“Our new logo. Our new label. Our new pink,” read the caption of a recent Kate Spade Instagram post alongside a photo of its new tag color. One spade motif at a time, Kate Spade …
Read More →Posts in the Category: Social Media
The Evolution of the Influencer
It would be an
understatement to say that a lot has changed over the past 100 years. The 1900s
were certainly a productive century for us, but one thing has remained unchanged:
the use of influencers and brand …
A Social Media Super Bowl
There are 32 teams in the NFL across 21 states. Super Bowl XLIX, New England Patriots versus Seattle Seahawks, was the most-watched Super Bowl and most-watched television program of all time with a staggering 114.4 …
Read More →5 Steps to Successful Influencer Campaigns
You’re done with your old mattress. Back pains, a weird lump, either too hard or too soft. Total Goldilocks moment. When you’re ready to seek your new, “just right” mattress, what do you do?
As it …
Read More →Should You Buy Followers?
We’ve all done it. You post fresh content, respond to comments and employ a good balance of organic and paid exposure, but it seems like your social media following is growing at …
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