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Category: Social Media + Influencer Engagement

More Monday: 40 Useful Updates for Your Brand’s Facebook Page

January 30, 2012January 31, 2023 Josephine ButlerBlog, Social Media + Influencer EngagementFacebook ideas, Facebook posts, Facebook tips, Facebook updates, PR Daily, Social Media, ways to engage audience2 Comments on More Monday: 40 Useful Updates for Your Brand’s Facebook Page

Our intern and social media queen Margot Horgan stumbled upon an excellent article from PR Daily and just had to share!

One of our favorite updates: "Remember, congratulate, acknowledge"

Facebook and other social media outlets are a prime place for brands to connect with and engage its customers and biggest fans. We recently read this article from PR Daily suggesting new ways to connect with your audience on your brand’s Facebook page and wanted to share some of our favorites with you.

  • Highlight special offers and competition to your community. Often another Facebook page will stage a competition with some great prizes on offers relevant to your niche. No harm in re-sharing the link.
  • Stage a live Q&A on your wall with an industry expert. Giving people access to knowledge is always received well.
  • Aggregate fan posts. If you keep your wall “open,” you might want to republish comments and content shared by your community. This will not only make the publisher feel special, but also encourage more engagement.
  • Highlight relevant research. Sometimes, a research report may contain a couple of great nuggets of information for your community. Identify them and share them. This is a great example of adding value by making the access to content easier.
  • Caption contests. Find a funny/odd/weird picture that represents your industry and look for the next caption queen or king. People love to show off their creativity, and by crowning a weekly caption champion, you’ll get the community’s creative juices flowing.
  • Let your audience peek behind the curtain. Facebook pages are all about showing your company’s personality. Share staff pictures or a funny update. Don’t worry, there’s no harm in making your community laugh.
  • Share a simple solution to a problem. People are always interested in things that make their lives easier. It’s a winner, trust me.
  • Remember, congratulate, acknowledge. The world is an ever-changing place. Positive and negative events happen every day. If an event has a particular impact on you and your business, or even if it doesn’t but you are simply touched, post an update. It will show your human side.
  • Fill in the gap posts. Here’s an example. “In 2012, I’d like to _________.” Let the members of the community share their plans, thoughts comments and ideas with you. (We’ve had a lot of success with these on our own clients’ Facebook pages!)
  • Welcome new staff members or say goodbye to people leaving. In doing so, you let your audience peek behind the curtain. It also shows your appreciation for new and old team members.

What do you think? Have more suggestions to add to the list? We’re always looking for new and creative ways to engage with audiences via social media!

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Whaddaya Think: Is 2012 the Year of the Twitter Election?

January 25, 2012January 31, 2023 Josephine ButlerBlog, Social Media + Influencer Engagement2012, Facebook, Social Media, South Carolina Republican Debate, Year of the Twitter Election2 Comments on Whaddaya Think: Is 2012 the Year of the Twitter Election?

We’d like to welcome our new intern Margot Horgan, a social media queen, to the scene. She’s kicking things off by starting a debate, if you will, on whether or not 2012 will be the Year of the Twitter Election. We encourage you to share your thoughts.

An example of a Twitter infographic from the S.C. Republican Debate.

As the dominance of networking sites such as Twitter and Facebook continues to grow, we are beginning to see the deliberate infusion of social media into the current political campaigns and primaries.

Both former press secretary Robert Gibbs and Twitter have already dubbed 2012 the Year of the Twitter Election. And, with the extensive use of Twitter and hashtags during the South Carolina Republican Debate, it seems that social networking will indeed play a large role in this election season.

During last week’s debate, viewers were encouraged to participate in the conversation by submitting questions via Twitter and by using the hashtags #answer and #dodge to rate how well the candidates answered each question.

Nearly 8,000 people used these hashtags to weigh in, providing real-time audience sentiment to each of the candidates’ answers within 15 to 30 seconds. From this data, we get awesome infographic timelines depicting the audience’s reaction to candidate responses.

Not only that, but debate commentators could the use the minute-by-minute Twitter data to bolster the need for more thorough responses from candidates.

So whaddya think, everybody? At the South Carolina debate, candidates were forced to answer to the live commentators and audience members and viewers tweeting from home. How else will social media impact the 2012 elections? Is it really the Year of the Twitter Election?

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Free Advice Friday: The Dos and Don’ts of Social Media Etiquette

January 20, 2012January 31, 2023 Josephine ButlerBlog, Free Advice, Social Media + Influencer Engagementdos and don'ts, etiquette, Facebook, Real Simple, rules, social disgraces, Social Media, Twitter2 Comments on Free Advice Friday: The Dos and Don’ts of Social Media Etiquette

Our intern Ashely Hurteau shares her thoughts (and sense of humor) on social media etiquette. 

If you are a member of the social media world (and my guess is that if you’re reading this, you are), then you’ve seen it, too. You’ve also cringed with second-hand embarrassment. This atrocity that I speak of is the lack of etiquette that is all too present in social media.

From overly dramatic status updates to inappropriate photos, it seems as though manners and grace are not taken into consideration when posting on the Internet. Real Simple magazine and their readers agree.

After polling 945 readers, Real Simple homed in on the top ‘social DISgraces’ as voted on by their readers. Allow me to share some of these, along with some helpful tips to avoid making the same mistakes.

  • Save the vague, disconcerting status updates (i.e. “Jennifer wonders whether it has all been worth it.”) and personal problems for your real friends, not your 856 social media friends. You will not receive the advice you seek, and according to Real Simple readers, it is the most annoying type of post there is – even more annoying than chronic complaining!
  • When you’re friend requesting, make sure you keep it to just that – your friends. Randomly asking someone to be your friend is one of the top-ranking annoyances on Facebook. A good tip: if you are trying to reconnect with an old friend or acquaintance, send a message along with the request to serve as a refresher and avoid being labeled a creep.
  • When tagging photos of others or yourself, have some respect. No one wants to see anyone three sheets to the wind or too much PDA. Think before you tag, and if there is any question, ask those individuals in the picture whether they would like it tagged or not.
  • The number one sin that is committed on Facebook and Twitter? In my opinion, it’s foul language. My friends on Facebook include teachers, family and co-workers. The idea that one of my friends could drop the F-bomb on a comment or my wall for my boss to see is mortifying.

Social media is designed to put you, your company or product out there for the masses to see. Do it with dignity, and remember, if you would not want your grandmother to see it, you probably should not post it!

What do you think? Please feel free to share some of your ideas – the more advice, the better!

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More Monday: To Delete or Not to Delete…

December 12, 2011January 31, 2023 Josephine ButlerBlog, Social Media + Influencer Engagementdelete comments, delete fans, Facebook, negative Facebook comments, when to delete
To delete or not to delete....That is the question.

We’ve all faced this dilemma. Realizing that it’s generally good practice to leave negative comments up on a company’s Facebook page (ChapStick definitely learned this lesson the hard way), we’ve also come to the conclusion that there’s a lot of gray area.

According to Russell Working of Ragan.com, it’s OK to delete fans and/or comments under several circumstances. First off, and definitely the most obvious, is that it’s OK to delete fans’ comments that make hurtful, derogatory or defamatory personal statements about other fans on the page, including brand administrators. Second off, he writes, it’s OK to kill trolls, or anyone who posts inflammatory, extraneous or off-topic messages on your page. But what about when the answer’s not so obvious?

Building social media strategies as well as managing day-to-day interactions for our clients makes us no stranger to dealing with questions, complaints and issues. However, one particular fan of a client’s Facebook page recently tested our dislike for deleting and blocking.  Because we so commonly advise to let negative comments live (typically along with appropriate responses), we went through several weeks of back and forth, in attempts to be helpful.

This included our timely responses saying we were sorry to hear of the issue and thank you for contacting us, along with the information the customer needed to correct her issues – as determined by our client’s customer service process. We also worked closely with our client’s customer service team, and we knew they were making every attempt possible to help her. Still, she continued to post her initial complaints on the page, again and again. Additionally, she created a Facebook page “boycotting” our client and made posts to the wall from this account, in addition to her personal page.

Despite what we tried to do to help, she persisted in posting the same information multiple times, and furthermore, was misrepresenting the situation. She was hijacking the page! While a few other fans cried uncle, we also noticed that our normal level of positive interactions was declining. Our loyal fans were being robbed of what they loved about and expected from the page.

After careful (and painful) consideration, we decided to ban the fan. We have never had to do this before (and hope to never have to do it again), but ultimately, her excessive posts were taking away from other fans’ enjoyment of the page. In total transparency, we simultaneously blocked her and posted about why we did it on the wall.  In response, we received only positive comments (some said thank you!) from other people who like the page.

It was a difficult decision to make. Do you think we did the right thing? Have you ever encountered something similar? How do you handle negative comments? As always, we’d love to hear your thoughts on this More Monday!

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More Monday: Kutcher Calls It Quits

November 21, 2011January 31, 2023 Josephine ButlerBlog, Social Media + Influencer EngagementAshton Kutcher, Joe Paterno, Katalyst, Peter Shankman, Twitter1 Comment on More Monday: Kutcher Calls It Quits

If you’re a fan of celebrity gossip (or even if you’re not), you’ve probably heard the news: Ashton Kutcher and Demi Moore are getting divorced. To say it has overshadowed other controversies surrounding the young new star of Two and a Half Men would be an understatement. We’re here to fill you in on what you missed.

Last week, Kutcher, unaware of the emerging case of child sex-abuse against Penn State football coach Joe Paterno, tweeted the following:

Obviously, the only thing in poor taste was the tweet, but Kutcher later realized his mistake and quickly attempted to make amends with his many (and some very angry) fans — 8,403,607 to be exact. It was during this process that I think he really went wrong (the tweet I can easily forgive – everyone makes mistakes!).

In a short tweet on Nov. 10, Ashton wrote “Twitter Management” and shared a hyperlink to his blog. There he wrote, “Up until today, I have posted virtually every one of my tweets on my own, but clearly the platform has become too big to be managed by a single individual….I’m going to turn the management of the feed over to my team at Katalyst as a secondary editorial measure, to ensure the quality of its content.”

I think social media expert Peter Shankman put it best, “NO, NO, NO, NO, NO.”

“The second you hand over your Twitter account to your people,” Shankman wrote, “your account stops being real, your voice starts being ‘crafted’ and you start being out of touch.”

I couldn’t agree more.

Right now, more than ever before, Ashton needs to be able to speak for himself. Eight million fans didn’t sign up to follow some production company (albeit Ashton’s production company). They want to hear from Ashton.

So what can we take away from this? One: own your mistakes. Two: move on. Three: don’t give up.

What are your thoughts on the matter? What do you think Kutcher could do to wrong this right (and no, we’re not talking about the tweet itself, we’re talking about his decision to hand over his Twitter account). We’d love to hear more from you!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
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Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
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This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
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It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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