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Category: The Clairemont Team

Clairemont Communications’ Dana Hughens Appointed PRSA’s Counselors Academy Conference Chair

February 5, 2013January 31, 2023 Margot HorganBlog, Counselors Academy, The Clairemont TeamCounselors Academy, Counselors Academy Conference, PRSA, PRSA Counselors Academy, Public Relations Conferences3 Comments on Clairemont Communications’ Dana Hughens Appointed PRSA’s Counselors Academy Conference Chair

Raleigh, N.C. – February 5, 2013 – Dana Hughens, the founder and CEO of award-winning public relations and marketing communications agency, Clairemont Communications, has been selected as the conference chair for the 2013 Counselors Academy conference to be held in Austin, June 9 – 11. Counselors Academy is a professional interest section of Public Relations Society of America (PRSA)  designed to foster information and best practices sharing amongst a peer network of PR agency owners and senior managers.

“There’s no one better than Dana to chair the 2013 Counselors Academy conference,” said Martin Waxman, principal of Martin Waxman Communications and the 2012 conference chair. “As a successful entrepreneur and agency owner, she has an insider’s knowledge of the kind of content PR leaders need to take their businesses to the next level.”

The conference theme is “Get W.E.I.R.D. in Austin: Wired, Entrepreneurial, Imaginative and Results-Driven” with presentations focused on all aspects of agency management, business development, operational excellence and emerging technologies. In her role as conference chair, Hughens is leading a committee of PR agency leaders to select speakers, plan conference events and promote the conference.

“Each year I’ve attended the conference, I’ve gleaned immediately implementable information that helped me improve my business,” said Hughens “I’m excited to play a key role in delivering valuable content to the PR agency professionals who join us in Austin in June.”

Hughens, who has been a member of the Counselors Academy since 2007, was named to the executive committee of Counselors Academy last year and served as the co-chair of the 2012 conference in New Orleans, La. She was recently video interviewed about the 2013 conference content by Waxman for Inside PR.

“I worked with Dana on last year’s conference, and she is one of the smartest, most dedicated and creative people in the industry. I know she’ll use her talents to make this conference a real standout,” Waxman added.

About Clairemont Communications

Clairemont Communications devises communications strategies that utilize both traditional PR and social media to help clients achieve business objectives by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

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10th Annual Gingerbread Benefit Secures Regional Coverage

December 12, 2012January 31, 2023 Margot HorganBlog, Clairemont Client News, In Our Community, Public Relations, Raleigh PR Agency, The Clairemont Team10th Annual Gingerbread Benefit, Carolina Parent, media coverage, media relations, Our State, Public Relations, Raleigh Public Relations Agency, Southern Living, Triangle Family Services1 Comment on 10th Annual Gingerbread Benefit Secures Regional Coverage

For the past three years, Clairemont has had the honor of promoting and participating in one of the Triangle’s most anticipated holiday events of the season – Triangle Family Services’ Annual Gingerbread Benefit, the premier, vital fundraising event for the longstanding local nonprofit.

This year, marked not only the tenth anniversary of the Benefit, but also the 75th anniversary of Triangle Family Services, which provides programs to families in need in the Raleigh-Durham area in three key areas – financial stability, family safety and mental health services.

With 2012 marking prominent milestones for both the Benefit and Triangle Family Services, we knew that we wanted to make this year’s Annual Gingerbread Benefit bigger and better than any other.

Our plan? A detailed and strategic media relations campaign that would target news coverage in both regional and local publications. With gingerbread-themed media kits in tow, our work started this summer with our “Christmas in July” push to long-lead news outlets. Diligent pitching and coordination with our media contacts continued through the year and throughout the day of the actual event.

The result? Substantial coverage promoting the 10th Annual Gingerbread Benefit in leading publications like Southern Living Magazine, Our State Magazine, Carolina Parent Magazine and Philanthropy Journal, just to name a few.

Southern Living Magazine, Nov. 2012
Our State Magazine, Dec. 2012
Carolina Parent Magazine, Nov. 2012

Interested in hearing more? Check out some of the other coverage in the links included below:

Gingerbread houses and more for a good cause

The News & Observer

>>View Story

Entertainment Briefs

The Durham Herald Sun

>>View Story

Triangle Family Services Gingerbread Benefit

Cary Citizen

>>View Story

Gingerbread Benefit Feature

NBC 17 – My Carolina Today

>>View Clip

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From Univision at the DNC to Raleigh PR Agency… Meet Our Intern

September 19, 2012January 31, 2023 Dana PhelpsBlog, Raleigh PR Agency, The Clairemont TeamRaleigh Internships, Raleigh PR Agency
What an honor to meet Univision reporters, Rosa Blanca Vilchez and Luis Megid.

Meet Stephanie Yacono, our newest intern at Clairemont Communications. Stephanie is a bilingual Spanish/English graduate from the University of North Carolina at Charlotte, where she graduated with a double major in international public relations and Spanish. Prior to joining the team, she has held various internship positions, including a position as a marketing and event planning intern for St. Jude Children’s Research Hospital, a public relations intern for the Center for Global Public Relations and, most recently, a production assistant for Univision during the Democratic National Convention. Here’s what she had to say about her time spent there.

Last week was by far one of the most memorable moments of my early career. Not only did I have the opportunity to work at the DNC – I was working for one of my favorite television networks ever: Univision!

Univision is the leading and largest Spanish-speaking television network in the United States, and I have been a fanatic for many years. When I learned about the opportunity, I immediately applied. I’m still a little bit in disbelief that they chose me! I arrived at the convention at the Time Warner Cable Arena on Monday morning. It was the beginning of a long week that concluded Thursday night around 4 a.m., after driving several news team members back to their hotel. Every day consisted of early mornings, long hours and late nights, and it was absolutely worth it. And yes, I would do it all over again! Continue reading “From Univision at the DNC to Raleigh PR Agency… Meet Our Intern”

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Clairemont Welcomes UNC Intern with Variety of Previous PR Internships

September 17, 2012January 31, 2023 Josephine ButlerBlog, Professional Development, Public Relations, Raleigh PR Agency, The Clairemont Teamcollege, Elon, Fall, internship, NC State, PR, Public Relations, spring, student, summer, UNC1 Comment on Clairemont Welcomes UNC Intern with Variety of Previous PR Internships

Meet Callie Henson, joining us from the beautiful campus of the University of North Carolina at Chapel Hill where she is studying PR. While we’d really like to tell you more, we don’t want to steal her thunder! We hope you enjoy hearing about where she was before she started her internship here at a Raleigh PR agency.

Say hello to Callie Henson, our newest intern!

When I came to UNC, I knew I wanted to study in the School of Journalism and Mass Communication. The field has always interested me, and after my first public relations course, I knew this was the profession for me.

Now that I am a senior at UNC and a profession in the real world awaits, I’ve realized it is my different experiences in PR that will help me stand out in the crowd of recent graduates. From interning at local North Carolina agencies (including my internship right here at a Raleigh public relations agency!) to chairing the public relations and outreach committee of UNC’s student government, I feel like I am gaining a wide variety of experience while I am still in school. My past summer interning in New York City especially opened up my eyes to the possibilities in PR.

Every single day during my internship in NYC, I learned something new and usually witnessed a supervisor or two learning a new skill or concept, as well. From strategy for new business pitches to audience profile research, there is always something new to discover.

I love how in PR you can work for so many different kinds of clients. Every company needs good publicity, and the opportunities are endless. I love how when starting a new internship I get to not only learn more about different public relations practices, but I also get to learn more about different professions around the world.

I want to continue to learn as much as I can before I graduate and be ready to be thrown any assignment or into any situation, and thrive. I’m going to continue to ask questions, continue to network and make connections, continue to be curious and continue to volunteer for any and all tasks. What I have learned from my internships in PR is to never let an opportunity pass – you never know where it could take you!

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Clairemont CEO Honored with TBJ 2012 Women in Business Award

September 6, 2012January 31, 2023 Josephine ButlerAwards, Blog, The Clairemont TeamCEO, Dana Hughens, PR Agency, TBJ, Triangle Business Journal, winner, Women in Business Award2 Comments on Clairemont CEO Honored with TBJ 2012 Women in Business Award

Did you hear the news? Clairemont’s very own CEO Dana Hughens has been named a recipient of a 2012 Women in Business Award from the Triangle Business Journal, and we’re very proud! A few of the many reasons the TBJ chose Dana for the honor:

  • Dana successfully started a business (Clairemont, of course!) during an economic downturn.
  • She has grown Clairemont to create additional full-time and part-time jobs as well as solidify a strong internship program.
  • She was invited to join the executive committee of Counselors Academy, a special section of Public Relations Society of America, where she has been named the organization’s 2013 conference chair.
  • She is going into her third year of assisting Triangle Family Services, a local nonprofit, with marketing and raising awareness of its Annual Gingerbread Benefit.

To close, we’d like to end with this quote from Dana, which was featured in a recent article honoring all 2012 Women in Business Award winners:

“I see leadership as more of a marathon than a sprint. So I hope that my best example of leadership is a consistent display of my passion for public relations…”

Congrats again, Dana!

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clairemontcommunications

Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
SNEAK PEEK! @dellthepig landed at @wendellfallsnc SNEAK PEEK! @dellthepig landed at @wendellfallsnc (client) today, and rumor has it that @blah2voila has already been hamming it up with Dell! We know you want a selfie with Dell to post on Pigstagram, too!
We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
“What exactly does a PR Agency do?” Because we “What exactly does a PR Agency do?” Because we get this question often, we have a series on our blog where we dive into our recent projects to give you a look at what a PR Agency really does.
 
For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
From social values to behavior patterns, COVID-19 From social values to behavior patterns, COVID-19 has left an impact on every sector of life, including marketing. Read our blog on marketing in a post-COVID world to learn how things have changed and how that should impact your business strategy.
We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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