The Clairemont Team Archives - Page 23 of 29

Clairemont Communications’ Dana Hughens Appointed PRSA’s Counselors Academy Conference Chair

February 5, 2013January 31, 2023 Margot HorganBlog, Counselors Academy, The Clairemont TeamCounselors Academy, Counselors Academy Conference, PRSA, PRSA Counselors Academy, Public Relations Conferences3 Comments

Raleigh, N.C. – February 5, 2013 – Dana Hughens, the founder and CEO of award-winning public relations and marketing communications agency, Clairemont Communications, has been selected as the conference chair for the 2013 Counselors Academy conference to be held in Austin, June 9 – 11. Counselors Academy is a professional interest section of Public Relations Society of America (PRSA) designed to foster information and best practices sharing amongst a peer network of PR agency owners and senior managers.

“There’s no one better than Dana to chair the 2013 Counselors Academy conference,” said Martin Waxman, principal of Martin Waxman Communications and the 2012 conference chair. “As a successful entrepreneur and agency owner, she has an insider’s knowledge of the kind of content PR leaders need to take their businesses to the next level.”

The conference theme is “Get W.E.I.R.D. in Austin: Wired, Entrepreneurial, Imaginative and Results-Driven” with presentations focused on all aspects of agency management, business development, operational excellence and emerging technologies. In her role as conference chair, Hughens is leading a committee of PR agency leaders to select speakers, plan conference events and promote the conference.

“Each year I’ve attended the conference, I’ve gleaned immediately implementable information that helped me improve my business,” said Hughens “I’m excited to play a key role in delivering valuable content to the PR agency professionals who join us in Austin in June.”

Hughens, who has been a member of the Counselors Academy since 2007, was named to the executive committee of Counselors Academy last year and served as the co-chair of the 2012 conference in New Orleans, La. She was recently video interviewed about the 2013 conference content by Waxman for Inside PR.

“I worked with Dana on last year’s conference, and she is one of the smartest, most dedicated and creative people in the industry. I know she’ll use her talents to make this conference a real standout,” Waxman added.

About Clairemont Communications

Clairemont Communications devises communications strategies that utilize both traditional PR and social media to help clients achieve business objectives by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

–30–

10th Annual Gingerbread Benefit Secures Regional Coverage

December 12, 2012January 31, 2023 Margot HorganBlog, Clairemont Client News, In Our Community, Public Relations, Raleigh PR Agency, The Clairemont Team10th Annual Gingerbread Benefit, Carolina Parent, media coverage, media relations, Our State, Public Relations, Raleigh Public Relations Agency, Southern Living, Triangle Family Services1 Comment

For the past three years, Clairemont has had the honor of promoting and participating in one of the Triangle’s most anticipated holiday events of the season – Triangle Family Services’ Annual Gingerbread Benefit, the premier, vital fundraising event for the longstanding local nonprofit.

This year, marked not only the tenth anniversary of the Benefit, but also the 75^th anniversary of Triangle Family Services, which provides programs to families in need in the Raleigh-Durham area in three key areas – financial stability, family safety and mental health services.

With 2012 marking prominent milestones for both the Benefit and Triangle Family Services, we knew that we wanted to make this year’s Annual Gingerbread Benefit bigger and better than any other.

Our plan? A detailed and strategic media relations campaign that would target news coverage in both regional and local publications. With gingerbread-themed media kits in tow, our work started this summer with our “Christmas in July” push to long-lead news outlets. Diligent pitching and coordination with our media contacts continued through the year and throughout the day of the actual event.

The result? Substantial coverage promoting the 10^th Annual Gingerbread Benefit in leading publications like Southern Living Magazine, Our State Magazine, Carolina Parent Magazine and Philanthropy Journal, just to name a few.

SCAN0001 — Southern Living Magazine, Nov. 2012

Screen Shot 2012-12-12 at 2.54.13 PM — Our State Magazine, Dec. 2012

carolina parent — Carolina Parent Magazine, Nov. 2012

Interested in hearing more? Check out some of the other coverage in the links included below:

Gingerbread houses and more for a good cause

The News & Observer

>>View Story

Entertainment Briefs

The Durham Herald Sun

>>View Story

Triangle Family Services Gingerbread Benefit

Cary Citizen

>>View Story

Gingerbread Benefit Feature

NBC 17 – My Carolina Today

>>View Clip

From Univision at the DNC to Raleigh PR Agency… Meet Our Intern

September 19, 2012January 31, 2023 Dana PhelpsBlog, Raleigh PR Agency, The Clairemont TeamRaleigh Internships, Raleigh PR Agency

DNC blog pic2 — What an honor to meet Univision reporters, Rosa Blanca Vilchez and Luis Megid.

Meet Stephanie Yacono, our newest intern at Clairemont Communications. Stephanie is a bilingual Spanish/English graduate from the University of North Carolina at Charlotte, where she graduated with a double major in international public relations and Spanish. Prior to joining the team, she has held various internship positions, including a position as a marketing and event planning intern for St. Jude Children’s Research Hospital, a public relations intern for the Center for Global Public Relations and, most recently, a production assistant for Univision during the Democratic National Convention. Here’s what she had to say about her time spent there.

Last week was by far one of the most memorable moments of my early career. Not only did I have the opportunity to work at the DNC – I was working for one of my favorite television networks ever: Univision!

Univision is the leading and largest Spanish-speaking television network in the United States, and I have been a fanatic for many years. When I learned about the opportunity, I immediately applied. I’m still a little bit in disbelief that they chose me! I arrived at the convention at the Time Warner Cable Arena on Monday morning. It was the beginning of a long week that concluded Thursday night around 4 a.m., after driving several news team members back to their hotel. Every day consisted of early mornings, long hours and late nights, and it was absolutely worth it. And yes, I would do it all over again! Continue reading “From Univision at the DNC to Raleigh PR Agency… Meet Our Intern”

Clairemont Welcomes UNC Intern with Variety of Previous PR Internships

September 17, 2012January 31, 2023 Josephine ButlerBlog, Professional Development, Public Relations, Raleigh PR Agency, The Clairemont Teamcollege, Elon, Fall, internship, NC State, PR, Public Relations, spring, student, summer, UNC1 Comment

Meet Callie Henson, joining us from the beautiful campus of the University of North Carolina at Chapel Hill where she is studying PR. While we’d really like to tell you more, we don’t want to steal her thunder! We hope you enjoy hearing about where she was before she started her internship here at a Raleigh PR agency.

photo(9) — Say hello to Callie Henson, our newest intern!

When I came to UNC, I knew I wanted to study in the School of Journalism and Mass Communication. The field has always interested me, and after my first public relations course, I knew this was the profession for me.

Now that I am a senior at UNC and a profession in the real world awaits, I’ve realized it is my different experiences in PR that will help me stand out in the crowd of recent graduates. From interning at local North Carolina agencies (including my internship right here at a Raleigh public relations agency!) to chairing the public relations and outreach committee of UNC’s student government, I feel like I am gaining a wide variety of experience while I am still in school. My past summer interning in New York City especially opened up my eyes to the possibilities in PR.

Every single day during my internship in NYC, I learned something new and usually witnessed a supervisor or two learning a new skill or concept, as well. From strategy for new business pitches to audience profile research, there is always something new to discover.

I love how in PR you can work for so many different kinds of clients. Every company needs good publicity, and the opportunities are endless. I love how when starting a new internship I get to not only learn more about different public relations practices, but I also get to learn more about different professions around the world.

I want to continue to learn as much as I can before I graduate and be ready to be thrown any assignment or into any situation, and thrive. I’m going to continue to ask questions, continue to network and make connections, continue to be curious and continue to volunteer for any and all tasks. What I have learned from my internships in PR is to never let an opportunity pass – you never know where it could take you!

Clairemont CEO Honored with TBJ 2012 Women in Business Award

September 6, 2012January 31, 2023 Josephine ButlerAwards, Blog, The Clairemont TeamCEO, Dana Hughens, PR Agency, TBJ, Triangle Business Journal, winner, Women in Business Award2 Comments

Did you hear the news? Clairemont’s very own CEO Dana Hughens has been named a recipient of a 2012 Women in Business Award from the Triangle Business Journal, and we’re very proud! A few of the many reasons the TBJ chose Dana for the honor:

Dana successfully started a business (Clairemont, of course!) during an economic downturn.
She has grown Clairemont to create additional full-time and part-time jobs as well as solidify a strong internship program.
She was invited to join the executive committee of Counselors Academy, a special section of Public Relations Society of America, where she has been named the organization’s 2013 conference chair.
She is going into her third year of assisting Triangle Family Services, a local nonprofit, with marketing and raising awareness of its Annual Gingerbread Benefit.

To close, we’d like to end with this quote from Dana, which was featured in a recent article honoring all 2012 Women in Business Award winners:

“I see leadership as more of a marathon than a sprint. So I hope that my best example of leadership is a consistent display of my passion for public relations…”

Congrats again, Dana!