Using Clubhouse in Business Strategy

By Posted in - Marketing & Technology on March 17th, 2021

If you’ve checked the news over the past few weeks, you’ve probably seen the frenzy surrounding Clubhouse. Clubhouse is an invite-only iPhone App where individuals can host and join conversations. The app functions using only audio; there are no pictures or videos in the conversation rooms.

At its core, Clubhouse is a social media platform and a space for the exchange of thoughts and ideas. Unlike some other social platforms, Clubhouse isn’t dominated by influencers. Anyone can host a conversation room, gain followers and make an impact. 

Currently, initial Clubhouse invitees are only allowed to give out a few invites to the platform. This number is expected to increase as Clubhouse slowly accepts more users onto the platform. 

If Clubhouse continues on this similar path, the app will be a must-have for your business. In May 2020, the app had 1,500 users and was worth $100 million. As of February 2021, Clubhouse has skyrocketed to 2 million users with an estimated worth of $1 billion. 

Check out a few ways below that Clubhouse can boost your business. 

Grow your social media presence. 

While you can only interact with other users using audio, Clubhouse links your social media accounts in your user profile. Sharing your social media handles with other leaders in the industry is a great way to build a relevant follower base. This organic exposure can help your business maintain a stable presence and forge lasting relationships. 

Develop your business model. 

Some of the world’s most influential thought leaders are active on Clubhouse. Just the other week, Elon Musk hopped into a Clubhouse room to grill Robinhood CEO Vlad Tenev on the app’s recent role in the GameStop Wall Street debacle. The opportunity to hear from influential leaders in your industry also gives your business the chance to take notes, learn and improve your business model. 

Inside a Clubhouse conversation room.

The leaders of the conversations are found at the top of conversation rooms.

Flex your industry expertise.

Hosting a conversation room is a great way to show that you have a distinctive perspective, opinion or skillset to share with the industry. As a business owner, this can help you bolster brand legitimacy and promote your product. 

Use Clubhouse to showcase your industry expertise in a plethora of  different ways; talk about anything from your founding story to a niche market your business reaches or specific tips and tricks for tackling an industry challenge. Like most things in life, the more creative and imaginative you are, the more attention you’ll grab.

Foster relevant connections.

While you can certainly leverage Clubhouse to build your social following, you can also take this a step further to find people with particular skill sets that meet your business needs. 

An entrepreneur who recently wrote an article for Forbes Magazine about Clubhouse mentioned that he hired a new employee after connecting on Clubhouse. A lawyer using Clubhouse mentioned to the Social Media Examiner that she has gained upward of 20 new clients from hosting a Clubhouse meeting. Make the most of Clubhouse and use it as a platform to search for individuals with talent that can benefit your business. 

Are you interested in the digital space but want to grow your business through real-world connections, too? Check out our recent blog on strategies to build business connections. If you still don’t know where to start, contact us to plan Clubhouse strategy for your business today.

 By Clairemont intern Anne Claire Foreman, a senior at UNC-Chapel Hill.

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