Copy Cat: Great Find in My Daily Deal
Okay, by show of hands, how many Groupon groupies do we have here? How about Living Social junkies? And how many folks subscribe to more than one daily deal program, which means multiple emails a day adding to your inbox clog?
I’ll admit, I love the idea. But unless the subject grabs me — meaning that it is something I would normally want to buy in the first place — I just delete it. If I open it, it must be easy to understand what the offer is, truly a good price and simple to redeem. Oh, one other thing… the copy! It has to hold my attention.
Last week I received a Copy Cat-worthy daily deal from Living Social. Here’s the part I liked: It takes a good deal of kneading to end up with the perfect loaf of bread. Today’s deal from Watu Wazuri Massage Experts will make sore joints and muscles the yeast of your worries.
That made me smile. Sure, that kind of slightly cheesy humor is not the right tone for all brands or all situations, but I can appreciate the fact that it wasn’t your average relaxation/massage copy. It caught my attention and made me want to learn more about Watu Wazuri.
What about you? Are you addicted to daily deals delivered to your email? And does the copy influence you?