Copy Cat — Talbots & Our Favorite Feline

By Posted in - Copy Cat on August 3rd, 2011

We were just talking in the office today that the Clairemont team is definitely made-up of dog lovers, but that doesn’t stop us from admiring a good cheetah print when we see one. The photo from Talbot’s August email newsletter definitely caught my eye.

And then… I read the copy and fell in love. “Call of the Styled.” What a great play on words, followed by the equally clever caption under the photo that read, “There’s a print for every personality this month. Pair them with a little black pant or fall-ready sweater, and you’ll see why cheetahs always win.”

Meow, Talbots copywriters! We like your work. The playful copy is a nod to the company’s efforts to be trendier and to reach a younger demographic while retaining existing loyal customers. My recent Talbots purchases have received the thumbs-up of our younger team members, and an intern wore the most adorable Talbots dress to our office last week.

The marketing efforts are apparently working, and we are certain the copy has something to do with it.

 

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