Copy Cat: The Art of Crafting a Successful Slogan
Slogans, or taglines as I prefer to call them, are simple, succinct statements that communicate an organization’s vision, competitive position, brand promise and product benefit or experience. They should be compelling and memorable, and be able to withstand the test of time.
I’ve highlighted two that I think are important to remember, along with a few of my favorite tags. The third tip is from yours truly.
- If more than one word, shoot for something with rhythm, rhyme or a ring to it. Example: “Don’t get mad. Get GLAD.” Make it fluid and pleasing to the ear. The most memorable slogans are oftentimes a jingle or song. Example: “The best part of waking up is Folgers in your cup.”
- Highlight a key differentiating factor that underscores your mission and sets you apart from your competition. Example: “Think outside the bun.” (Taco Bell)
- Idioms are your friend. You can never go wrong with a good play on words. Example: “Works like a dream.” (Ambien)
We hope these tips will inspire you as much as they have inspired us to write great copy for our clients!