More Monday: Are You Briar Chapel’s Best Buddy?

By Posted in - More Monday & Social Media on March 5th, 2012

Our client Briar Chapel, the Triangle’s largest green community, just launched its Best Buddy Contest, and we’ve got one question: are you up to the challenge? We’ve spent the past several months working closely with the Briar Chapel team to develop this contest, and during the process, we helped to chose what we think is an incredibly awesome, green-thinking prize — a Buddy Scooter. So let us ask you again. Are you up to the challenge?

Here’s a little more about the contest straight from the Briar Chapel blog.

Are You Briar Chapel’s Best Buddy?

BUDDY SCOOTER Photo - Wikipedia Public Image

The big prize: a Buddy Scooter!

With Earth Day fast approaching, we at Briar Chapel want to pay tribute to Mother Earth by hosting a fun contest, open to all of our friends, in the hopes of finding our #bcBestBuddy. What makes someone our best buddy, you might ask.  The way we at Briar Chapel see it, it’s someone who loves our brand, our community and living a green lifestyle, and makes an effort to share this information through their various social networking outlets. For example, do you read our blog or Facebook page and comment? Do you “check in” to various spots around the neighborhood using Foursquare? What about our events – Did you attend our Pepper Festival and tweetpic photos? While these are just a few examples, you get the idea!

If you partake in things of this nature, Briar Chapel wants to reward you with our “Best Buddy Contest,” beginning March 2 and ending April 15, 2012, with the grand prize winner being announced on April 21 at our Earth Day event.  Each week, participants will have the opportunity to earn a maximum of 50 points through various tasks. While we will give you specific opportunities to earn 25 points each week, which are mandatory, the other 25 are up to you to acquire through the many methods we’ve laid out below. We will reward the Buddy with the most points each week with cool gifts (iTunes cards, certificates to local restaurants, gas cards, etc.), and our Grand Prize winner will win a “Buddy” scooter, similar to the one pictured. Interested? Keep reading to find out how to enter.

How to Play:
Over the next 45 days, we will post a series of weekly blogs that will ask you to do specific things: ex. We may ask you to visit the community and check in on FourSquare @ the Dog Park, or you could be asked to retweet an announcement about an upcoming event or upload a Photo to Facebook of your favorite kitchen at Briar Chapel.

We will monitor all that is happening via social media networks and will allocate points based upon what you guys do.   There are multiple social media networks that Participants can use to obtain points.  Below is a list of the activities that are recognized to obtain points:

Facebook:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

Twitter:

Points Allocated Participant’s Facebook Activity
10 Points Participant uploads a photo of himself/herself in a model home in the Briar Chapel Community on the Briar Chapel Community’s Facebook Page and mentions the builder of the model home  and their favorite feature about the model home.
5 points Participant “likes” the Briar Chapel Community Facebook Page.
5 points Participant uploads a video to the Briar Chapel Community Facebook Page.  The video must relate to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person who is tagged in the video.
4 points Participants will upload photos to the Briar Chapel Community Facebook Page.  The photos must relate to the Briar Chapel Community and its lifestyle and mission or green living.   One (1) additional point will be given for each person who is tagged in the photo.
3 points Participant shares a link on the Briar Chapel Community Facebook page.  Links must be related to the Briar Chapel Community and its lifestyle and mission or green living.  One (1) additional point will be given for each person that is tagged in the link.
2 points Participant posts on the Briar Chapel Community Facebook page.  Points can only be earned for two (2) posts per day.  One (1) additional point will be given for each person who is tagged in the post.
1 point Participant comments on a Briar Chapel Community Facebook  post.
1 point Participant likes a Briar Chapel Community Facebook  post.

YouTube:

Points Allocated Participant’s YouTube Activity
25 points Participant uploads an original video.  In order to be eligible, “Briar Chapel Best Buddy” must clearly be in the title. One (1) additional point will be given for each view. One (1) additional point will be given for each “like”. Two (2) additional points will be given for each comment.
5 points Participant subscribes to the Briar Chapel Community on YouTube.

Blogs:

Points Allocated Participant’s Blog Activity
15 points Participant creates a blog post on their personal blog for “Why I am Briar Chapel’s Best Buddy.” One (1) additional point is given for each comment.
1 point Participant comments on Briar Chapel blog entry.

Pinterest:

Points Allocated Participant’s Pinterest Activity
2 points Participant uploads a photo of a Briar Chapel home, amenity or green feature. The name “Briar Chapel” must appear in the title.
1 point Participant re-pins a Briar Chapel photo.
1 point Participant “likes” a Briar Chapel photo.

FourSquare:

Points Allocated Participant’s FourSquare Activity
10 points Check-in at one of the designated Briar Chapel check-in places.

Green Community Activities:

Points Allocated Participant’s Activity
Up to 30 points Fanfare: anything a participant does that is deemed “fanfare worthy” at the discretion of the Briar Chapel team. Fanfare will be judged based on the quality and creativity of the content.
2 points “The Integration Factor”: Cross platform posts on Briar Chapel Facebook page (i.e. Fan creates a YouTube video and then posts a link to the video on the Briar Chapel Facebook page; these points will be rewarded in addition to points for the post.)
1 point Participant likes the Abundance Foundation on Facebook
1 point Participant likes the Triangle Off-Road Cyclist (TORC) page on Facebook
1 point Participant follows the Abundance Foundation on Twitter.

To enter and start playing, click here.  Entry forms also available during this contest period at the Briar Chapel Information Center, 16 Windy Knoll Circle, Chapel Hill.

View Official Contest Rules and Regulations.

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