Netflix: Why are people still so mad?
It’s a More Monday! Maybe you’ve already heard the story, and now here’s a little bit more!
It was a dark and stormy night when I opened up this email from Netflix.
And unfortunately, the story doesn’t get much better from here. In case you’ve missed it, Netflix recently announced a price increase, lost a million subscribers, announced a split between its DVDs-by-mail and online streaming (via Qwikster) services, lost even more subscribers as stocks tumbled and now, is taking it all back (except for the price increase – drat).
Even more unfortunate, most people aren’t taking things as lightly as I am. With thousands of recent additions to the instant streaming movies and TV shows library, including the company’s most recent acquisition of the rights to stream the CW shows, I am left wondering, what’s with all the hate mail, ill-fated comments and general malcontent? Why are people still so mad?
In a recent chat with Mike Allen, advertising aficionado and creative director, I received some insight. “They had the golden goose, and they killed it themselves,” he said. According to Mike, the company, which almost single-handedly put Blockbuster out of business, had one very big, very simple appeal: low cost. Now, people are leaving by the millions because they don’t want to pay the higher fees. “And not to mention they pulled this in the worst economy possible,” he added.
Kris Schindler, PR expert and social media star, agrees. “This is a great example of a company with a lot of brand loyalty that has created its own crisis,” she said. “Netflix should have been communicating all along what makes Netflix so great in the first place, focusing on the new improvements.” In that case, the price change wouldn’t have been so unexpected (and disrupting).
I couldn’t agree more.
But honestly, it’s not the price change that hurts me the most (I was halfway expecting it). What hurts the most is that it was too much, too soon, and now, I’ve got nowhere to go. Aw shucks, Netflix. Why’d you have to go and ruin something so good? I really want to break up with you, but I can’t because where else can I go to watch an entire season of Twin Peaks in just one sitting? I guess this means we’ll stick things out…for now.
Now it’s your turn. Why are you still so mad about the Netflix changes? Share your thoughts in the comments section below. We’d love to hear more on this More Monday!