On the Record: Lost in Translation
Can you believe texting has been around for more than 20 years? From pressing numbers on the dialpad to form a word (that was guessed by your phone) to the qwerty keyboard and now the smartphone, texting has come a long way over the decades, and it’s no wonder that it is now more popular than ever.
In fact, according to Pew Internet, texting is the most widely and frequently used app on a smartphone with 97 percent of Americans using it at least once a day. And check out these figures: 8.3 trillion text messages were sent last year alone. That’s 23 billion texts a day or nearly 16 million messages a minute!
Text messaging is now being viewed as a powerful way for businesses to connect with their customers, but it’s not without its drawbacks. Let’s go On the Record to explore how to make sure your text message isn’t lost in translation.