PR People: Kim Morris
Job title and function: Independent PR practitioner and communications strategist. I work with organizations to discover what truly makes them different through a process that combines the best of public relations, branding and marketing. Then, I promote what they do through a strategy of best public relations practices. I think of it as connecting the dots. I most enjoy creating content that makes a brand, a cause or a person shine.
Most rewarding thing about working in PR today: For me it’s about creating awareness for things I believe in; finding my own link between purposeful work and purposeful living. Whether it’s about global food security and sustainable food production representing Bühler, medical education and research that improves healthcare representing UNC’s School of Medicine or helping The Blood Connection keep the public eye on the community blood supply, being able to communicate authentically helps me keep the focus real.
Craziest/most challenging thing you’ve done in PR: Working on the Volvo GM Heavy Truck account, I once got behind the wheel of a big rig to understand payload, aerodynamics and the lure of the open road. I got the nickname Overdrive. Another time—long before Blue Apron reinvented dinner—I helped Rich-Seapak introduce a seafood meal kit to food editors in test markets. I drove around Washington, D.C. to deliver “Shrimp Sensations” with a bottle of wine and loaf of bread. Later, representing the Doncaster brand, I coordinated press previews for seasonal collections during New York’s Fashion Week (7th on Sixth). All were fun efforts that generated lots of great media coverage.
Advice for new PR pros: Commit to a daily habit of writing to clarify your thinking and keep you thinking about your audience. Always keep your eye on results and be sure to seek out a mentor. No matter what age you are, there will always be something to learn. Finally, step outside your comfort zone. For me, travel experiences have always provided the best comparison points—helping me read between the lines and understand different perspectives for communicating.
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