CREATIVE

Don’t have a cow… not without our creative ideas to milk it for all it is worth.

When Railinc, IT provider to the rail industry, asked Clairemont to give them some creative ideas to promote its sponsorship of CowParade North Carolina, we said we’ll do you one better and give you something no other sponsors have! We’ll give you a cowboy!

Clairemont’s Wrangler Dave became the official cowboy of the Railinc cow. In full cowboy getup Wrangler Dave starred in videos and on the Clairemont-created landing page talking about how supporting mooovelous causes like the CowParade made Railinc an udderly amazing place to work. We collaborated with the 16-year-old artist selected by Railinc to paint their cow to include QR codes in the cow’s design, linked the landing page. Railinc employees were invited by Wrangler Dave to participate in a cow-naming contest, a photo contest and to join Wrangler Dave at CowParade events.

During Raleigh’s First Fridays while Railinc’s cow as on parade, Wrangler Dave hosted “Chow Cow,” a promotional game created by the Clairemont team. Participants had a rootin’ tootin’ good time by answering questions about Railinc and the jobs available at the company. The prize? Gift cards for grub to chow down at local eateries. Want to know more about how Wrangler Dave and the Clairemont team wrangled new recruits to Railinc, rounded up positive media coverage on the company and got employee morale mooving in the right direction? Get off yer high horse and give us a call!

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