PRSA’s Counselors Academy Member Spotlight: Q&A with Laura Pesin
Last but certainly not least, meet the final member of the Counselors Academy conference planning committee, Laura Pesin!
Getting to know you…
Name: Laura Pesin
Agency: DeVries Global
Position: Executive Vice President
First job in PR: Associate at The Dilenschneider Group
Most loved thing about being in PR: Nailing a consumer insight related to my client/brands in such a cool, simple way that media and consumers alike “get it” and share it.
Best source for breaking PR news: PRWeek
Number one recommendation to new PR professionals: Be fearless, don’t be shy. And, don’t default to email, pick up the phone/get out of your office!!
About Counselors Academy…
Most valuable aspect of being a Counselors Academy member: Making connections to industry insiders that have a different way of looking at PR, dealing with challenges and approaching client service – and learning from them!
Role on the planning committee: Content Committee team member
Best thing about the Counselors Academy conference: Same as “most valuable aspect” question above.
Most fun memory of a Counselors Academy conference: Have only been once, but was sitting next to Elise Mitchell of Mitchell Communications at dinner in New Orleans last year and oversharing with eachother… 😉
Counselors Academy Member Spotlight Blog Series:
Our very own Dana Hughens is the PRSA’s Counselors Academy Conference Chair for the 2013 conference June 9-11 in Austin, Texas. As conference chair, she has the privilege to work with other members of the conference planning committee, which consists of senior-level PR counselors and agency owners from across the United States and Canada. We caught up with these PR pros to find out their secret to success and what they love most about Counselors Academy.