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Tag: blog advice

Boost Your Blog

Boost Your Blog

May 16, 2018January 31, 2023 Clairemont InternBlog, Public Relations, Social Media + Influencer EngagementBlog, blog advice, Clairemont Communications, PR, PR Agency, Public Relations, Social Media

Inception warning: we’re writing a blog on blogs.

You’ve spent hours researching, writing and editing your blog post. It’s perfect. You want the entire world (well, your key publics) to read and love it.

Clicking the publish button isn’t the end of the blog’s journey, though. Ensure that your post doesn’t just live on your website by tapping into other communication mediums to expand reach and boost engagement. To accomplish this, here are four tactics on our radar:

Instagram Story

Example from Sugar & Cloth on Instagram.

If your business page has more than 10,000 followers, you can embed a link in your Instagram Story. With a simple swipe, followers are whisked directly to your website to read the blog. In your story, entice viewers by announcing the blog’s topic and including a CTA like “Swipe up for the full post!” On the Social Media Examiner podcast, Sue B. Zimmerman recommends creating a “Blog” highlights folder where all of your blog-related stories can live forever. (Check out our previous post for more info on Instagram Highlights and why they’re important.)

For an advanced social media move, try going live on Instagram to talk about the post. Sue goes live for 45 minutes the same day she releases a blog post to talk in detail about the topic and bring in guests. Her efforts create an engaging, exciting experience of each post for viewers.

Infographic or Visual Graphic

Itching to show off your creative side? Turn words into pictures through a graphic. Visuals are not only more interesting to look at than long-form text but also easier to share with others.

Is there a piece of info in your blog post that could be depicted visually? Share the graphic on social media to hook viewers and accompany it with a link to the full blog.

Podcast Episode

This ever-growing audio platform was made for the multitasker. Listeners tune in while making their morning commute or evening dinner, which drives deep engagement because there’s less effort needed. Repurpose your written content into an episode that expands on the topic and brings in guests.

Does it seem daunting to take the mic? Check out “How to Start a Podcast” for an in-depth guide by The Podcast Host.

Social Sharing Schedule

This tactic is shorthand for publishing your post more than once on each social media platform. Garrett Moon with Kissmetrics defends the blog repost because it provides your audience the value you promised them. Sharing the blog a second or third time captures the viewers who missed your initial post, and it demonstrates that your content is still relevant weeks and months later.

Garrett cautions against becoming a spammer to your audiences. In his step-by-step guide to create a social sharing schedule, he recommends varying how often the blog is shared on each platform and switching up the message to create different hooks.

From Blog to Brand

These tactics drive traffic to the mother lode: your website. When audiences arrive at your blog post from an Instagram story, Facebook infographic or podcast episode, they may stick around and explore everything else your website has to offer. The boost to your blog will translate into overall brand strength as your activity across all platforms builds a central brand identity.

What do we love more than our own blog posts? Those of our clients. Drop us a line to see how we can help you get the most out of your blog content.

Written by intern Elizabeth Comtois, a senior at UNC-Chapel Hill. 

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On the Record: Public Speaking

On the Record: Public Speaking

January 28, 2016January 31, 2023 Sarah HattmanBlog, On the Record, Professional Developmentblog advice, captivating speaking, Communications, crutch words, PR advice, Presentation Tips, Public Relations, public speaking, talking points

Public relations and communication professionals are no strangers to public speaking. Whether addressing an audience personally or advising a client on talking points and/or media tips, it’s a familiar topic for industry pros.

Becoming a speaker that captivates an audience is a skill that can take years to develop and hone. However, there are some simple things you can do to instantly improve public speaking skills for you or your client. Let’s go “On the Record” to find out more.

 

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Want to learn more about how to improve your public speaking abilities? Make sure you avoid the TCP. Wondering what that is? Check it out in our blog.

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Blogger Spotlight: Molly Stillman

Blogger Spotlight: Molly Stillman

April 13, 2015January 31, 2023 Cherith AndesBlog, Oh Momma Monday, Social Media + Influencer Engagementblog advice, bloggers, Raleigh moms, Raleigh PR, social media advice, trifabb network

Author of the prominent blog, Still Being Molly, and founder of the renowned TriFABB blog network, Molly Stillman strikes a refreshing blend of glam and earth. She deftly juggles the demanding roles of professional blogger and professional mom (because face it: what mom isn’t?), planning high-profile soirees with one hand while dishing out toddler Cheerios with the other.

Clairemont has been honored to partner with Molly on several projects, and we’re excited to spotlight this trend-setting mom in our “Oh Momma Monday” blog series.

Why do you blog?
Molly:
I blog because I love to be creative, but I also love to share with and inspire others. Whether it’s an outfit idea, a DIY project, a recipe, a financial tip, or even just a personal story or anecdote, I love sharing it all with my readers.

How do you juggle parenthood and blogging?
Molly: It is tough and is a constant learning process. I work A LOT during nap time…pretty much as soon as my daughter goes down for nap, I am working until the time she wakes up. I also work at night after she is in bed. You just have to fit it in where you can. I really try to make sure that work doesn’t distract me from time with my daughter.

Tell us the scoop: what makes a good blog post?
Molly:
For me, a blog post is a success when the reader walks away having learned something, having been inspired to do something or change something, or having laughed. I just want people to feel like they are hanging out with an old friend when they are reading my blog.

The million-dollar question: what started all this fun?
Molly: I had a LiveJournal in college (if anyone remembers what that was), and I used to just write stories, jokes and other random things. After I graduated college in 2007, I shifted my blog and just started writing for fun. I was an English major in school, so creative writing was how I flexed those “creative muscles,” if you will. It then just turned into a bit of a chronicle of my life and grew with me. I never, ever imagined my blog would turn into what it is today!

We’re ready for the backstage tour. What do you do when you’re not blogging?
Molly: I am probably chasing my toddler or hanging out with my awesome husband, John. I am also heavily involved in my church and have a great group of friends.

If your daughter could blog, she would say…
Molly: A car! A bird! A plane! A duck! A doggie! Chips! Crackers! Mommy! Daddy!

What are Molly’s top three “faves” right now? (Take note! She’s a trend-setter!)
Molly: Chipotle. All day. Every day.
The Blacklist (best. show. ever.)
La Croix sparkling water. I drink that stuff all day long!

Thanks to Molly for giving us the inside scoop on the life of a successful blogger (and a mom, at that!). Check out her tips and trends–from fashion finds to kid-friendly recipes. What questions do you have for Molly?

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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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