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Tag: InSpire Awards

Feeling “InSpired”

Feeling “InSpired”

May 12, 2014January 31, 2023 Sarah HattmanAwards, Blog, Professional Development, The Clairemont TeamClairemont Communications, InSpire Awards, NCPRSA, PR Awards, teamwork

Each year in May the North Carolina Chapter of the Public Relations Society of America (NCPRSA) hosts the InSpire Awards, which brings together the top PR pros in the Triangle to celebrate the “best of the best” in public relations. I am pleased and honored to say that Clairemont Communications won 10 awards at this year’s event, including two best in category awards, six awards of excellence and two honorable mentions. This means that since Clairemont opened its doors in 2010, the team has won 85 industry awards.

I wish I could take credit for the awards, but the truth is that I have been a member of the Clairemont team for only a little over a month, and the award-winning work was done many months ahead of my arrival. Based on the smile that was plastered on my face each of the 10 times that the evening’s emcee, WRAL’s Debra Morgan, read Clairemont’s name, you might think I single-handedly crafted and executed the campaigns and tactics. However, I was simply in awe of my new teammates and excited to know that I joined such an extremely creative and wildly successful team.

I attribute the success to an outstanding team. In my short time with the agency, I have learned that Clairemont takes the word “team” to a whole new level and gives validation to the old saying, “There’s no ‘i” in team.” I know it seems rather cliche, but it really is the truth when it comes to Clairemont. Whether it’s a brainstorming session, working through a challenge or simply going through the daily routine, everyone is working together, supporting each other and having fun.

This is why I wasn’t surprised to learn that each year Clairemont develops a “team theme” for the InSpire Awards. In previous years, team members arrived at the banquet wearing all yellow or waved Facebook “Like” flags as a team member accepted an award for a social media campaign. This year we discussed several options, ranging from straw hats or scarves to an animal print of some sort. After several conversations and much consideration, (Could we find a hat shop? Did we all have animal print clothing? What was within everyone’s comfort zone?) we opted to wear black and/or white with orange accessories.

I liked the idea; it was classy and had a feel of understated elegance. But I couldn’t help but wonder if people would actually look at me and think, “She has on a black dress, a white blazer, an orange necklace and orange earrings. Oh, she must be with Clairemont!” After all, it was an awards banquet at The State Club. I expected many attendees would be dressed in black and white with a splash of color.

Well, it turns out that not only did they did notice, several of them commented saying it was a “fun idea” or a “nice touch.” I admit it was pretty obvious that our color scheme was intentional as I looked around our table and saw everyone dressed according to our “team theme.” That’s when it hit me. Our colored-coordinated attire was a true testimony of the Clairemont culture. We all had the same goal of presenting ourselves as a united team by wearing the same colors, but each of our outfits was different and represented the fact that we each bring our own sense of style and personality to the table in everything thing we do.

I look forward to the days, weeks and months ahead at Clairemont, and who knows, maybe next year will be the year that Clairemont wins its 100th industry award.

 

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Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

May 14, 2013January 31, 2023 Dana PhelpsAwards, Blogaward winning PR, InSpire Awards, NCPRSA, PR Awards, PRSA2 Comments on Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

Clairemont Communications Sweeps InSpire Awards with 18 Wins for Excellence in Public Relations

— Raleigh PR Agency Recognized Amongst Best in State by the North Carolina Chapter of the Public Relations Society of America —

 

Raleigh, N.C. – May 14, 2013 – Clairemont Communications, a full-service public relations and marketing communications firm, won 18 InSpire Awards – a record number for the Raleigh-based agency and the most given to any organization – at the 2013 InSpire Awards hosted by the North Carolina Chapter of the Public Relations Society of America.

Margot Horgan accepts one of Clairemont's seven Best in Category Awards.
Margot Horgan accepts one of Clairemont’s seven Best in Category Awards.

“There’s nothing more satisfying than having our successful client campaigns recognized as examples of exceptional quality by our PR industry peers,” said Dana Hughens, chief executive officer, Clairemont Communications. “Bringing home more Best in Category Awards this year is an extra thrill!”

Modeled after PRSA’s Bronze and Silver Anvil Awards, the InSpire Awards and are open to all public relations, communications and marketing organizations and professionals in the state. Members of the Portland Metro Chapter of the Public Relations Society of America judged this year’s entries. Clairemont won the following:

Bronze Awards:

  • Best in Category and Awards of Excellence:
    • Media Relations – Triangle Family Services’ 10th Annual Gingerbread Benefit
    • Social Media – Thomasville
    • Creative Tactics – Railinc
    • Press/Media Kits – Triangle Family Services’ 10th Annual Gingerbread Benefit
  • Award of Excellence:
    • Media Relations – Newland
  • Honorable Mentions:
    • Social Media – Briar Chapel’s Best Buddy Contest
    • Research/Evaluation – Briar Chapel’s Best Buddy Contest

Silver Awards:

Tracy Lathan accepts one of the 18 InSpire Awards presented to Clairemont Communications.
Tracy Lathan accepts one of the 18 InSpire Awards presented to Clairemont Communications.
  • Best in Category and Awards of Excellence:
    • Community Relations – Briar Chapel’s Best Buddy Contest
    • Events/Observances – Triangle Family Services’ 10th Annual Gingerbread Benefit
    • Internal/Employee Communications – Railinc
  • Honorable Mention:
    • Integrated Communications – Briar Chapel

“We chose to work with Clairemont Communications based on the agency’s track record for producing results-driven, creative campaigns that integrate various communications disciplines,” said Patrick O’Neil, director of corporate communications, Railinc. “Because of this, we are proud that our work together received Awards of Excellence and Best in Category designations in the Creative Tactics and Internal Communications categories.”

Clairemont Communications devises communications strategies that utilize traditional communications and social media to help clients achieve business objectives and improve the bottom line by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

Photo Credits: Ashley McCray Photography (Thank you Ashley for also sponsoring NCPRSA InSpire Awards!)

Clairemont client, Patrick O'Neil, accepts an award and takes a selfie. (We love our fun clients!)
Clairemont client, Patrick O’Neil, accepts an award and takes a selfie. (We love our fun clients!)

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What Does A PR Agency Do? Furniture Industry Social Media Campaign

June 27, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Furniture PR, Marketing, Public Relations, Raleigh PR Agency, Social Media + Influencer Engagementawards, engagement, Facebook, InSpire Awards, measurement, NCPRSA, North Carolina Public Relations Society of America, PR case studies, PR case study, Social Media, social network, Thomasville Furniture1 Comment on What Does A PR Agency Do? Furniture Industry Social Media Campaign

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Client: Thomasville Furniture, established in 1904 and a leading name in the home furnishings industry.

Objective:  Manage the Thomasville Facebook page. Based on our research and several meetings with Thomasville executives, the Clairemont team identified the following objectives:

  • Boost overall interactions on the Facebook page, with special emphasis on increasing interactions among 18 to 34-year-olds by 5 percent.
  • Increase the number of likes on the page by 100 percent

Execution: Research provided insights on existing customers and younger consumers, including media consumption preferences. Focus groups revealed that younger consumers often see Thomasville’s furniture as special occasion furnishings, while they seek everyday furniture (of course, we know that Thomasville is very fun and fashion-forward these days!). Clairemont also evaluated social media networks and confirmed Facebook’s significant potential as Thomasville’s primary customer engagement channel.

We focused creative content in the following areas:

  • Interior Design: To position Thomasville as the fashionable brand that we know it to be, we shared ideas from shelter magazines, such as Elle Décor and House Beautiful. We uploaded product photography featuring new collections designed for a young demographic and shared decorating tips via professionally produced videos. Our chatter posts got fans talking and sharing their own interior design ideas, too.
  • Sweepstakes: Recognizing the traffic-driving power of sweepstakes, Clairemont generated steady fan engagement with giveaways throughout the year. The Best Bridal Shower Gift Ever Giveaway targeted 18 to 34-year-olds by awarding a bedroom suite as a wedding gift to a young couple. Our Best Seat in the House Giveaway earned more than 1,900 content likes, posts and comments, as fans couldn’t resist the chance to show off photos of their beloved pets. With a prize of a new sofa, our 1 Sofa 4 Looks Giveaway increased page likes by 13,767 alone. Along with additional giveaways such as the Bright Idea; Backyard Barbeque; No Tricks, Just Treats; Thanksgiving Dinner Disasters (with many hilarious accounts of Thanksgiving dinners gone wrong); and Stocking Stuffer giveaways, the Clairemont team successfully raised the fan count and interactions on the page.
  • Customer Relations: Because it’s our policy to allow fans to have a voice, when questions or complaints were posted, we worked closely with Thomasville’s corporate customer service team to provide quick responses instead of deleting or ignoring negative posts.

Results: Thomasville’s fan base on Facebook increased from 11,249 to 31,256, approximately a 178 percent increase from 2010, and we boosted weekly interactions from 2,964 to 7,571, a 155 percent increase. Additionally, we increased the number of 18 to 34-year-old fans from 20 percent of the fan base to 30 percent, exceeding our goal of a 5 percent increase. Based on the success of 2011, Thomasville has retained Clairemont to continue to manage its page on Facebook in 2012.

What did you think of this social media case study? Was it helpful? Have questions? We’ve got answers!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
2022 has been a fantastic year for Clairemont Comm 2022 has been a fantastic year for Clairemont Communications! Visit our blog for the full 2022 year in review!
As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
We’re writers, social media managers, photographers, marketers, editors, content creators- the list goes on and on.
 
Check out our recent blog post to learn what @olivia.noles , account coordinator here at Clairemont, does on a weekly and monthly basis.
#communicationsagency #communicationsmajor #pragencylife #pragency #raleighpr
This Friday, Clairemont’s Dana Phelps, @blah2voi This Friday, Clairemont’s Dana Phelps, @blah2voila , will be speaking at the 2022 @nc_prsa Strategic Communication & MarCom Conference! Phelps is a repeat presenter at this annual conference, and this year she is leading a session called Growing from Communication Technician to Strategic Counselor during which she will share three of her coined concepts: knowcasting, morecasting and collabolighthing. Visit our blog for the link to register for the conference!
@clairemontcommunications and @yellowdogcreative g @clairemontcommunications and @yellowdogcreative go together like the bacon and eggs! And speaking of bacon and eggs, have you been to @therainbowluncheonette yet? YUM!
Later this year, Clairemont client @wendellfallsnc Later this year, Clairemont client @wendellfallsnc, a master-planned community just 15 miles from downtown Raleigh, will welcome @parksideraleigh, a Raleigh-favorite restaurant known for its fresh, made-from-scratch dishes, to the community!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Parkside.
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For example, a statewide resource for small businesses recently hired Clairemont to devise an executive visibility campaign to help position the organization and its director as the leading small business resource in North Carolina.
 
Head to our blog to read what exactly an executive visibility campaign entails and to learn more about our services!
So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
Our client @wendellfallsnc, one of the largest mas Our client @wendellfallsnc, one of the largest master-planned communities in the Triangle, closed on its first age-eligible rental community plan, Arden at Wendell Falls, that will offer 140 open-concept units and exclusive onsite amenities!
 
Visit our blog to see the @trianglebizjrnl coverage and read the full feature in the TBJ to learn more about Arden at Wendell Falls.
Staying in Raleigh this Labor Day weekend? Stop by Staying in Raleigh this Labor Day weekend? Stop by client @vitaviteraleigh for good snacks and great wine!🍷 Both locations are open normal hours Friday-Sunday and closed on Monday.
You never know who might be hanging out at The Cla You never know who might be hanging out at The Clairemont House. Thanks to @yellowdogcreative for helping save this buddy. Notice that we speak lizard. Or skink. Or gecko or whatever he is. Or maybe it’s the extra caffeine before our client presentation.
Yep, our town is pretty cool. #raleigh Yep, our town is pretty cool. #raleigh
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Congrats to our new neighbor on Bloodworth Street Congrats to our new neighbor on Bloodworth Street South @raleighwineshop ! @blah2voila was there today representing Clairemont at the grand opening festivities and enjoying the @grandchamphospitality sandwich pop up. Yum! 🍷🥪
It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
Authenticity is trending, and research shows that Authenticity is trending, and research shows that consumers are 2.4 times more likely to view user-generated content as authentic. Read our recent blog post to learn about UGC, how it can benefit your brand and how to use it in your marketing strategy.
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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