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Tag: NCPRSA

What Does A PR Agency Do? Furniture Industry Social Media Campaign

June 27, 2012January 31, 2023 Josephine ButlerAwards, Blog, Case Studies, Furniture PR, Marketing, Public Relations, Raleigh PR Agency, Social Media + Influencer Engagementawards, engagement, Facebook, InSpire Awards, measurement, NCPRSA, North Carolina Public Relations Society of America, PR case studies, PR case study, Social Media, social network, Thomasville Furniture1 Comment on What Does A PR Agency Do? Furniture Industry Social Media Campaign

People commonly ask us what a PR agency does. We thought the best way to answer that question would be to share case studies from our work that was recently recognized at the North Carolina chapter of the Public Relations Society of America’s (NCPRSA) InSpire Awards. Clairemont won 14 InSpire Awards, and we hope that this “Award Winning Wednesday” blog series will inspire you, too!

Client: Thomasville Furniture, established in 1904 and a leading name in the home furnishings industry.

Objective:  Manage the Thomasville Facebook page. Based on our research and several meetings with Thomasville executives, the Clairemont team identified the following objectives:

  • Boost overall interactions on the Facebook page, with special emphasis on increasing interactions among 18 to 34-year-olds by 5 percent.
  • Increase the number of likes on the page by 100 percent

Execution: Research provided insights on existing customers and younger consumers, including media consumption preferences. Focus groups revealed that younger consumers often see Thomasville’s furniture as special occasion furnishings, while they seek everyday furniture (of course, we know that Thomasville is very fun and fashion-forward these days!). Clairemont also evaluated social media networks and confirmed Facebook’s significant potential as Thomasville’s primary customer engagement channel.

We focused creative content in the following areas:

  • Interior Design: To position Thomasville as the fashionable brand that we know it to be, we shared ideas from shelter magazines, such as Elle Décor and House Beautiful. We uploaded product photography featuring new collections designed for a young demographic and shared decorating tips via professionally produced videos. Our chatter posts got fans talking and sharing their own interior design ideas, too.
  • Sweepstakes: Recognizing the traffic-driving power of sweepstakes, Clairemont generated steady fan engagement with giveaways throughout the year. The Best Bridal Shower Gift Ever Giveaway targeted 18 to 34-year-olds by awarding a bedroom suite as a wedding gift to a young couple. Our Best Seat in the House Giveaway earned more than 1,900 content likes, posts and comments, as fans couldn’t resist the chance to show off photos of their beloved pets. With a prize of a new sofa, our 1 Sofa 4 Looks Giveaway increased page likes by 13,767 alone. Along with additional giveaways such as the Bright Idea; Backyard Barbeque; No Tricks, Just Treats; Thanksgiving Dinner Disasters (with many hilarious accounts of Thanksgiving dinners gone wrong); and Stocking Stuffer giveaways, the Clairemont team successfully raised the fan count and interactions on the page.
  • Customer Relations: Because it’s our policy to allow fans to have a voice, when questions or complaints were posted, we worked closely with Thomasville’s corporate customer service team to provide quick responses instead of deleting or ignoring negative posts.

Results: Thomasville’s fan base on Facebook increased from 11,249 to 31,256, approximately a 178 percent increase from 2010, and we boosted weekly interactions from 2,964 to 7,571, a 155 percent increase. Additionally, we increased the number of 18 to 34-year-old fans from 20 percent of the fan base to 30 percent, exceeding our goal of a 5 percent increase. Based on the success of 2011, Thomasville has retained Clairemont to continue to manage its page on Facebook in 2012.

What did you think of this social media case study? Was it helpful? Have questions? We’ve got answers!

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NCPRSA vs. RPRS

June 25, 2012January 31, 2023 Josephine ButlerAPR, Blog, Professional Development, Public Relations, Raleigh PR Agencyclubs, Communications, groups, NCPRSA, networking, North Carolina Public Relations Society, professional development, Raleigh Public Relations Society, RPRS

Are you a public relations or communications professional? Then you probably realize the importance of getting out and networking! If you’re located here at a Raleigh PR agency or somewhere else in the Triangle, there are two great organizations you should consider joining: the North Carolina Chapter of the Public Relations Society of America (NCPRSA) or the Raleigh Public Relations Society (RPRS). While I personally recommend becoming a member of both, if you had to pick just one, here are a few tips that will help you decide which group is right for you.

For starters, let’s take a look at what is offered by both groups:

  • Luncheons are held each month, where local PR professionals and industry leaders will share ideas and case studies.
  • Each group hosts an annual awards ceremony – NCPRSA hosts the InSpire Awards and RPRS hosts the Sir Walter Raleigh Awards – recognizing successful communications campaigns and tactics.
  • Members receive discounted rates on monthly luncheons and other events.

Now, let’s hone in on what NCPRSA has to offer:

  • This group is comprised of PR professionals with a broad range of experiences and leadership positions at every level. From CEOs to entry-level employees, there’s a lot of variety.
  • Each year, the organization hosts a PR & Marketing Seminar, playing host to both local and national communications experts.
  • On the website, members have access to the NCPRSA Job Bank, where local employers frequently post new job openings and leadership opportunities.
  • The North Carolina chapter of PRSA is part of the world’s largest network of PR professionals.
  • Within PRSA, you have the option to join one of 16 professional interest sections, putting you in touch with other members who share your expertise.
  • The organization offers the industries only accreditation program, Accredited in Public Relations (APR) program.
  • When you become a member, you’ll receive periodicals, daily news updates and access to research, articles, white papers and case studies.
  • Because of the larger network, dues are pricier than other local groups. National dues are $255 annually, plus a $65 initiation fee and the local chapter fee.

Now let’s take a look at what RPRS has to offer:

  • This group also features PR professionals at every career level, but has an especially strong presence of entry-level to account supervisor-level members.
  • In addition to monthly luncheons, this group will occasionally arrange tours at local media outlets.
  • Twice a year, the organization will host free networking socials at popular Raleigh restaurants.
  • An attractive economic option for members with a smaller budget, individual dues are only $75 annually.

Now that you’ve had a chance to learn more about these wonderful organizations, feel free to ask questions. Dana and Tracy both sit on the board for NCPRSA, while I (Josie) serve as publicity chair for RPRS. We’d love to help you decide which group (or if both groups) is right for you!

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My First 30 Days at a Raleigh PR Agency: Days 5 and 6

June 6, 2012January 31, 2023 Margot HorganBlog, Entry-Level PR Job, Public Relations, Social Media + Influencer Engagementawards, entry-level PR job, entry-level PR position, NCPRSA, Raleigh PR Agency, RPRS

If you read Dana’s blog post NCPRSA InSpire Awards Recognize Excellence in PR and Communications, then you know that Clairemont Communications recently won a number of awards from NCPRSA including a Bronze Best in Show for our social media efforts for Thomasville Furniture’s Facebook page. I had the opportunity to attend the InSpire Awards banquet in May, and it was an amazing experience to see Clairemont recognized for all of its hard work.

Now, as a full-time employee, I will not just attend awards ceremonies, but also help draft award submissions. The Raleigh Public Relations Society (RPRS) Sir Walter Raleigh Awards Banquet will take place in September, but the deadline for submissions is fast approaching. These past few days, my main assignment has been writing award submissions.

This has been pretty challenging for me, but in the end, so rewarding because it has given me the chance to learn about Clairemont’s clients and everything that we have done for them in the past year. While I did work on a number of assignments for our clients this past semester as an intern, writing these award entries has given me a glimpse into everything I missed before joining the Clairemont team.

For those of you who are starting a new internship this summer or even a full-time job, ask to take a look at the client binders or past award submissions at your agency. There really is no better way to get caught up with the happenings of your clients and stay informed about all the work your company does!

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Is the APR Really Worth it?

June 5, 2012January 31, 2023 Tracy LathanAPR, Blog, Professional DevelopmentClairemont Communications, NCPRSA, PRSA, PRSSA

As the accreditation chair for NCPRSA (North Carolina Public Relations Society of America), our local PRSA chapter, I have been asked many times whether or not getting the APR (Accreditation in Public Relations) is really worth it. My answer in a word: absolutely. This has been a hot topic of conversation as some organizations hold the APR in very high regard (even making it a requirement for employees), while others don’t place the same level of importance on the credential. Having just gone through the process myself, I can confidently say it was a worthwhile experience that has positively impacted my career.

After spending the past 11 years in an agency, I understand that the day-to-day workload demands and other responsibilities of life make the thought of pursuing an APR a bit daunting. While achieving it is certainly doable while working full time, it is a time commitment. If you are on the fence in deciding whether or not to commit to the process, here are a few arguments to help make the decision a little easier.

  • Advancing the profession – Accreditation helps boost our industry’s overall image and increases individual professionalism.
  • Setting yourself apart – I have heard from many PR professionals that they take a closer look at resumes with an APR credential, as it shows that the applicant has taken the extra step and demonstrates the necessary knowledge, skills and abilities.
  • Committing to constant improvement – Whether you are in the early stages of your career or a seasoned vet, professional development is critically important. For me, the APR process helped highlight my strengths, as well as identify areas of weakness where I needed to focus a bit more. Aside from the letters beside my name, going through the APR process made me think about things differently and ultimately made me a better counselor.
  • Who couldn’t use a little extra money – There is some research that suggests it may increase your pay grade. Anecdotally, I have heard the same thing from Raleigh PR agency owners and corporate communications professionals.

In the end, whether or not you choose to pursue an APR is a decision only you can make, but I have yet to meet someone who has been through the process and did not feel that he or she benefited from it in some way.  I encourage you to reach out to your local PRSA chapter accreditation chair for advice and support (if you are in the Raleigh area that would be me!). The APR chair can also connect you with other people in your area who are going through the process, as well, which can be a great support network.

Best of luck!

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InSpired by Our Clients

May 20, 2011January 31, 2023 Dana PhelpsAwards, BlogIntegrated Communications, NCPRSA, PR, PR Awards, PRSA, Social Media
Proud of Clairemont's First InSpire Awards!
 

Last week during the PRSA Counselors Academy conference, I was talking with other agency owners about the nature of our business not allowing much time for celebration of our successes because we rush from one deadline to the next. When I was creating the prosperity plan to launch Clairemont, I put in writing that we would take time to stop and do just that — celebrate our wins. So, despite the fact that Josie has already blogged about Clairemont’s night at the NCPRSA InSpire Awards, I want to recognize the hard work of our team, coupled with that of our incredible clients who share in the honors.

 

I’ve blogged before that an early mark of Clairemont’s success in setting out to effectively blend traditional communications and social media is the fact that all of our ongoing clients do in fact rely on us for this blend. Now, as another mark of accomplishment, our work has been recognized including best in category awards for Integrated Communications with Briar Chapel, Social Media with Thomasville, Websites/Blog with Drexel Heritage and Brochures with Drexel Heritage. Additionally, we received awards for events, community relations and a social media audit — with a grand total of 14 NCPRSA InSpire Awards. Not bad based on Clairemont’s first year in business, and the first time we were eligible to enter!

 

Thanks to our clients for giving us the opportunity to build such amazing programs with them and to the Clairemont team members who worked so diligently on the quality execution of our client strategies and the preparing of our award entries. Cheers!

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Have you heard about Meta’s newest social media Have you heard about Meta’s newest social media platform? It’s called Threads, and it’s being referred to as “the new Twitter.” Read everything you need to know about Threads in our latest blog post - link in bio!
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We are proud to represent Raleigh as a member of P We are proud to represent Raleigh as a member of Public Relations Consultants Group, allowing us to offer clients expertise and support across the country! Clairemont founder, Dana Phelps aka @blah2voila, recently attended the PRCG conference in Oklahoma City.
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As communications professionals, we wear a variety As communications professionals, we wear a variety of hats to meet our clients’ needs.
 
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So you say it’s National Coffee Day? We say let So you say it’s National Coffee Day? We say let us tell you about our new favorite @drink321coffee ! If you are in Raleigh, go see Paul, the other Paul, Emma  or whichever smiling faces are working today. We LOVE this place and the coffee! ❤️❤️❤️
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It’s National Volunteer Month, and volunteers ar It’s National Volunteer Month, and volunteers are needed more than ever! Many organizations with scarce resources rely on volunteers and would not exist without them. Visit our recent blog post to read about the organizations Clairemont has supported and how you can make a difference in your community!
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We are so excited to share that Clairemont earned We are so excited to share that Clairemont earned eight awards, five gold🥇and three silver🥈, at this year's Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society!🎉 We are beyond grateful to work with so many amazing partners, clients and industry friends!
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