Tag: Sir Walter Raleigh Awards

The Meaning of a PR Award

Cherith AndesAwards, Blog, Raleigh PR Agency, The Clairemont Team, , , ,

In 2014, the Clairemont team punched French fries, flapped the chicken dance in the middle of a grocery store and raced mint green bicycles around a hotel lobby. We also crafted and executed a full slate of client projects that increased sales, secured customers, boosted revenue and expanded market share —all for our beloved clients.

On September 23, 2015, Clairemont had the opportunity to celebrate our 2014 campaigns at the annual Sir Walter Raleigh Awards Banquet hosted by the Raleigh Public Relations Society (RPRS). Behind the sheen of a PR accolade lies countless hours of creative brainstorming and meticulous research backed by an unstoppable commitment to flawless execution. And at Clairemont, our work is also our joy; so an award carries heaps of excitement for our team as we celebrate the success that ultimately belongs to our clients. Last year was a thrilling ride, and we are delighted and privileged to have been in the driver’s seat.

This year, we had the honor of receiving the following awards from the RPRS:

  • Best in Division in Total Campaign for: “LEKKER Bikes U.S. Rolls into America”
  • Best in Division in Public Relations Writing: “LEKKER Bikes U.S. Rolls into America”
  • Best in Division in Digital Communications: “PDQ Invites Mom Bloggers to Experience Fresh Concept”
  • Gold Excellence in Total Campaign for a Promotional Campaign: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Total Campaign for Misc. Special Events: “Briar Chapel Spices Up 7th Annual Pepper Festival”
  • Gold Excellence in Total Campaign for Misc. Special Events: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Publications for a Media Kit: “Pepper Festival Media Kit”
  • Gold Excellence in Public Relations Writing for a News Release: “LEKKER Bikes U.S. Rolls into America”
  • Gold Excellence in Digital Communications for Social Media: “PDQ Invites Mom Bloggers to Experience Fresh Concept”
  • Silver Excellence in Total Campaign for Organizational Identity: “T.MAC Expands to the Triangle”
  • Silver Excellence in Total Campaign for Organizational Identity: “Lowes Foods Reinvents Grocery Shopping”
  • Honorable Mention in Total Campaign for a Promotional Campaign: “PDQ Builds a Brand in the Triangle”

Hats off to you, clients, and thank you for providing us with the opportunity to help you achieve your goals!

Now, let’s celebrate with a chicken dance.

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Clairemont Wins 11 Awards for Excellence in PR

Margot HorganAwards, Blog, , , , , , , , , , 1 Comment on Clairemont Wins 11 Awards for Excellence in PR

Clairemont Communications Recognized Among Top Raleigh Public Relations Agencies with 11 Awards

–Raleigh Public Relations Society Names Sir Walter Raleigh Award Winners– 

Raleigh, N.C. – Sept. 25, 2013 – Clairemont Communications, a full-service public relations and marketing communications firm, brought home 11 Sir Walter Raleigh awards from the annual Raleigh Public Relations Society awards banquet. These honors included the most gold and best in division wins of the evening.

“Being acknowledged as the best in division winner for a number of our client campaigns reflects our dedication to do work we love for clients we love supporting,” said Dana Hughens, chief executive officer of Clairemont Communications. “As Raleigh continues to grow as a top communications agency market, we are honored that our work is recognized among the best in the region.”

Clairemont team member, Tracy Lathan accepts a Gold and Best in Division Award for Triangle Family Services' 10th Annual Gingerbread Benefit
Tracy Lathan accepts a Gold and Best in Division Award for Triangle Family Services’ 10th Annual Gingerbread Benefit

The Sir Walter Raleigh Awards are hosted annually by the Raleigh Public Relations Society and showcase exemplary work completed by North Carolina public relations and communications professionals. Award entries are judged by an independent public relations organization based on individual campaign’s objectives, method, results, creativity and budget. Members of the Sacramento Public Relations Association judged this year’s entries.

Clairemont was awarded with the following:

Special Event/Campaign

  • Best in Division and Gold: Triangle Family Services’ 10th Annual Gingerbread Benefit

Media Kit

News Releases

  • Best in Division and Silver: Newland in the Wall Street Journal

Organizational Identity/Promotion

  • Gold: Briar Chapel

Social Media

Promotional Campaign for a Product, Program, Topic or Issue

Employee Relations

  • Honorable Mention: Wrangler Dave & the Railinc Cow
Dana Hughens accepts one of Clairemont's three Best in Division Awards
Dana Hughens accepts one of Clairemont’s three Best in Division Awards

“These awards represent the strengths of our Clairemont team including strategic planning, effective media relations, results-driven social media, creative campaigns and successful event planning,” said Tracy Lathan, account strategist, Clairemont Communications.

Clairemont Communications devises communications strategies that utilize traditional communications and social media to help clients achieve business objectives and improve the bottom line by influencing purchases, persuading stakeholders and influencers, and defining brands. Clarity in vision + the promise of monumental results = Clairemont Communications.

–30–

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Clairemont Shares Award-Winning Advice with Raleigh PR Group

Josephine ButlerBlog, Public Relations, Raleigh PR Agency, , , , , , , ,
Dana strikes a pose with Eva Hornak, awards chair for RPRS, at the May luncheon.

Last week, I had the pleasure of attending the Raleigh Public Relations Society May luncheon, where a panel of past Sir Walter Raleigh Awards recipients shared advice on how to create award-winning entries. The group of panelists consisted of Raleigh PR agency experts including Clairemont’s very own CEO, Dana Hughens (did you know that last year, Clairemont Communications received 10 Sir Walter Raleigh Awards?).

I was excited to attend not just to hear Dana speak, but also because it was a great opportunity to jot down a few tips and tricks on how to make my own entries stand out. These are a few of my favorites:

1)   Have someone from the outside review your entry. This may mean having your client proof the entry, but someone at your agency who isn’t on the account could also work.

2)   Presentation is important. Impress the judges with your organizational skills and visual aesthetic.

3)   Write your entry early. Even though Sir Walter Raleigh Award entries aren’t due until around June, it’s a great idea to get started early. If you complete a project in February, go ahead and write the entry in February! Continue reading “Clairemont Shares Award-Winning Advice with Raleigh PR Group”

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